Tag: Trends

Online Shopping Pattern Changes among American Youth Culture Reveal New Patterns, Opportunities, Insight on Where Things are Headed Next

Despite the shape of the economy today, shopping patterns online among 13-25-year-olds in North America are on the rise among specific demographics, as revealed in Label Networks upcoming Global Youth Culture Spring Study 2008, to be released next month. In this story, we concentrate on one segment from a series of questions about online preferences, habits, and purchasing patterns based on the question, “Compared with 6 months ago, how frequently are you shopping online?”

Music Fashion and the Power of Grassroots Marketing: So Why Aren’t More Brands Using It?

Perhaps it’s a rhetorical question, but each year as we move into summer music tour season, we often ask ourselves given the importance of music in connecting with youth culture, why more brands don’t use it? Music is at the vortex of youth culture lifestyle and is the most essential culture to track in terms of reaching 13-25-year-olds globally. More than sports, fashion, TV entertainment, or technology, music is the thread that links the youth culture marketplace across all economic levels, regions, ethnicities, age groups, and genders.

Cool to Do Lo-Fi: The Resurgence of Low-Tech Clean in Upper Street Fashion Styles Stirs Outerwear Industry Back to Classics for Winter 2008-09

Coming from a winter sports background where outwear styles and textiles continue to move in more technical, waterproof directions, it was quite refreshing to come across a growing subculture in winter fashion that’s completely Lo-Fi and Low-Tech as seen for example, with the comeback of Marlene pants and revival of Woolrich Woolen Mills from various designers.

Spain”Cred-Report” Part 1 Provides Street-Level Insight on Top Fashion Accessory Trends to Expect this Season from New Bohemia to Theme Parties, Denim, Vintage, a Nod to Travel

Each year, Label Networks includes “Cred Reports” with our data analysis which provides additional qualitative research to give insight into leading-edge trends that are popular or gaining popularity in each country or specific city.

Coachella Music Arts Festival Kicks-off Summer Styles with a Nod to Retro, Rave, Boho, Bathing Suits, Unofficially Making It THE Place to Spot Upcoming Summer Trend-Part 1

As the first festival of the summer circuit, Coachella Valley Music and Arts Festival produced by Goldenvoice, which took place last weekend April 25-27 in the blazing sun on the polo fields of Indio near Palm Desert, has become the unofficial kick-off point to summer season fashion.

Europe Japan’s Fast-Fashion Invasion is Redefining American Retail; Label Networks Delivers Data the Scoop on H&M, Uniqlo, Target, American Apparel, Forever 21, Others

Fast-fashion retail, also known as disposable fashion, is a concept that many believe originally came from Japan -the land of fast-shoppers and the fastest-changing trends. What it means is when a retailer can provide stylish clothing that’s completely trendy, delivered to the consumer fast and at relatively inexpensive prices, then change up their entire inventory, with fresh new styles within the timeframe of about 2 weeks.

Summer Footwear Fashion Trends: Cool Highlights from Diverse Styles Already Making Their Way Out of the Closet Indicate an Exceptionally Fun Season to Come

This summer, the footwear styles are going to be eclectic, and in a good way. While flip-flips and sneaks will be prevalent, young people are going for it when it comes to fashionable feet in the heat in terms of colors, styles, and mash-ups.

Expansion Revamp of Young Men’s Retail Shibuya 109-2 for the Onii-Kei Guy Indicates Growing Market for Rocker Looks Importance of Street Fashion -Label Networks’ Japan Data Reveals Top Stores for Young Men

Often what takes place in major Japanese retailers is an indication of where things are changing and how U.S. retailers may need to react in the future. With the expansion and revamp now of the popular Shibuya-2 store for young men, two whole new floors have been revamped to offer up high-end street fashion styles for the growing marketplace of rock-inspired men’s styles.

Sunglasse-Who’s the Top Brand Now Why: Label Networks’ Fresh Data on Sunglasses Trends, Brands, Spending, Size of Market Indicate Who’s Leading the Pack Where New Opportunities Lie in this Crowded, Colorful Marketplace

The importance of the sunglasses marketplace is revealed in Label Networks’ fresh data from the Spring Study 2008 about who’s hot why now big-box retailers are getting into the shades industry; plus the styles leading the charge this summer.

X/Y Tribes in the House: How Entertainment Venues, Runway Shows, Retail Spaces Need to Address the Importance of Attracting Today’s Youth Culture Markets

Entertainment venues, like any other industry trying to be relevant by 2010, need to address the importance of attracting youth culture markets, namely 13-25-year-olds.