Tag: Trends

Euro Americana -How European Fashion Players (and Japanese) Do”American” Style Better than We Do

As Wrangler, Lee, and Levi Strauss pounce on their growing popularity across Europe (and Japan), new versions of what have quintessentially been considered American have taken on whole new meanings.

Sports Influences through UFC and MMA Have Created a New Subculture via Design Graphics, Brands, and Industry Players in Street Fashion Today

Sports often inspires new fashion subcultures and one of the hottest coming is from the Inland Empire combined with MMA creating a darker motif and tattoo-heavy look (not to be confused with the glam Ed Hardy version) that’s created an entirely new subculture of its own.

Measuring the Popularity of”Made in the USA” Fashion: Responses to the Question”Which country do you think is producing the Freshest fashion trends today?”

Much can be determined by knowing exactly how the youth market perceives their own country in comparison to others when it comes to who’s leading fashion trends today. This story reveals global youth market comparisons providing insight on where and why the marketplace has changed perceptions.

Top Advertising and Marketing Types Preferred by Youth Culture Market-Fresh Results from Label Networks'”Sponsorship Advertising Effectiveness Youth Culture Report 2008″

Fresh results from Label Networks’ “Sponsorship & Advertising Effectiveness Profile Report 2008” reveal preferred types of sponsorship, advertising, marketing by youth culture markets, indicating how, where, why innovation in unexpected areas are most effective–challenging “hippos” of corporate America.

Psychodemographics of American Youth Culture Reveal How Self-Descriptions Change with Age, plus Differences Between Females vs. Males and What Attracts Them Most

Psychodemographic traits help marketers, advertisers, and sponsors target effective campaigns. In this story, Label Networks reveals new personal self-descriptions of the American youth market, quantifying how certain ads that match lifestyle characteristics resonate most.

Defining the Technology Generation Gap: There Are Not Only Drastic Changes as a Result of the Gap Between Youth Culture, Parents, and Teachers, but Today, It’s also Happening Within This New Generation Itself

Fresh results from Label Networks’ Fall Study 2008 reveal where the technology gap is headed and how this is redefining markets in North America, Europe, Japan, and China.

Selling Products through Lifestyle Association: The Key To Reaching Global Youth Culture

For brands today moving into the youth culture marketplace, its more important than ever to capture elements of lifestyle association as this savvy new generation looks for authenticity and cred above all. This story delivers how this is done.

Measuring Manga and Anime Popularity among Youth Culture Indicates Where the Entertainment Industry May be Headed Next -Label Networks Delivers Fresh Data on the Genres

The popularity of last week’s stories, including “Anime Expo Attracts Largest Crowd of Anime/Manga Fans and Industry in America with Conferences, Cosplay, Masquerade Ball, Midnight Tea, Movies, Dance, Gaming, Karaoke, and Exhibition Hall” and “Anime Expo Fashionistas Showcase Latest Trends in Styles Impacting Mainstream Fashion Including Gothemo, Maid Caf?, Goth-Lolita, Cosplay, Visual Kei, J-Rock, Accessories, Collectibles, and Backpacks” indicated that many readers are interested in the changing landscape of the entertainment industry when it comes to today’s youth culture marketplace of 13-25-year-olds. As mainstream media and entertainment continue to lose marketshare based on the increase in preferences for niche entertainment types, consumer-generated content, and a plethora of other market influences, anime and manga from Japan, continue to have an impact on a new generation -from entertainment, reading patterns, cultural influences, events, music, art, and fashion.

Youth Culture Fashion Redefines Itself with Adaptations to Street, Urban, Urban Superior, and Contemporary, Providing New Dangers to Brands Getting Profiled

Revealing discoveries from fresh research quantifies which former top brands are now tumbling and why, who’s the new kid on the block, and how economic shifts are influencing spending patterns, preferences, even fashion classifications.

Wearable Technologies and Connecting with the Future -Latest Trends in Technology as Fashion

Often technology experts work isolated from fashion designers, however growing trends in wearable technologies, from Nintendo gaming devices and iced-out iPods as necklaces, to colorful headphone collaborations, GPS navjackets and “friend finders,” some brands are tapping into new opportunities for both industries by creating across traditional boundaries.