Tag: Trends

Research Results Quantify Marketing and Advertising Type Preferences by Youth Culture and What Works Best for Specific Target Markets

From a consumer perspective, knowing that brands have to advertise and market isn’t a problem. What is a problem is the fact that many brands don’t know which types resonate most with youth demographics. This story reveals the answers.

Sneaker Kingpins Nike and Adidas Go Head-to-Head Creating New Footwear Designs for the Olympics Sure to Impact Sneak-Freak Culture; Plus Latest IOC Moves to Attract”Teens” in Another Ill-fated (and Named) Campaign

Things are heating up for the Beijing Olympics next month, including the launch of some 53 different sneaker designs from the titans of footwear, plus an update on how the IOC missed the youth culture boat again.

New Technical Outerwear Legislation Would Mean No More Import Duties on High-Tech Apparel

SIA and OIA have joined forces calling for new legislation, which if passed will mean outerwear such as jackets, pants, and other high-tech pieces will have duty-free importation giving a boost to sports apparel with possible implications for street fashion deemed “technical.”

Need an Idea for Fun? Vending Machine Delivers for 50 Cents (and a Quarter Refund) Creating Pop-up Vending Street Art in New York City

Culture jamming and economic solutions were never so fun: new idea machine combines pop-up street vending art and a quarter refund.

Hot Topic to Launch ShockHound -MP3's and Tunes to Raise Profile of Selling Band Merch

Band merch continues to be the hot product for Hot Topic and starting next month with ShockHound, could grow exponentially.

Olympic X Games Gold Medalist Shaun White Moves on to Target Deal as Volcom Contract Expires; Trend Continues as Mass Retailers Gobble-up Action Sports' Label Networks Reveals Data on Where Volcom Ranks in Youth Culture Fashion Preferences What This Means for Target

It's not all that surprising that Target Corp. would want an icon like Shaun White. As an Olympic gold medalist in 2006 in Snowboarding SuperPipe, X Games Gold medalist in Vert Skateboarding and Snowboarding SuperPipe, video game character, and 10-year-contract holder with snowboarding's largest brand Burton, to get the Flying Tomato on a contract may mean big business towards reaching youth culture. Or clearly Target thinks so. And they may be right.

H&M X Rei Kawakubo from Comme des Garcon-New Collection to be Released in November in Connection with Opening of H&M Store in Japan

On April 3, the fast-fashion retailer H&M announced it had officially chosen Rei Kawakubo from Comme des Garcons to create the next designer collection coming out November, 2008. H&M, which has become known for producing “masstige” collaborations by bringing top-end designers and celebs to create limited-edition collections (i.e. Stella McCartney, Isaac Mizrahi, Madonna) at lower price points for the “masses” said in the statement that they have always wanted to have Rei Kawakubo on board as a guest designer.

How Email is Getting”Old” -Fresh Data Trends from Label Networks' Upcoming Spring Report Indicate Changes in Communication Patterns of American Youth Culture

In our upcoming Spring Youth Culture Study 2008, we have an entire section dedicated to communication patterns, new media, and the digital lifestyle of youth culture. In this story, we take a look at the results to the question, “In the past 6 months, how have things changes for you in terms of emailing?”

Backpacks Bag-Summer Season Accessory Trends Bring Freshness to this Growing Marketplace

When it comes to backpacks, bags, and purses this summer, don't expect to see your average-looking Jansport or oversized plain tote on the fashion-forward crowds of music tour and festival lovers this season.

White-on-white, Neon Splashes, Lego Accessorie-Nu Rave X Hip-Hop Culture = the Future in Upper-Street Style

Everyone wants a piece of style, even if it's simply wearing a unique belt buckle or owning a coveted sticker posted carefully on a beloved beat-up car. The growing fascination for personal style and piece of personal couture has reached a new crossroads in street fashion, and the evolution of this movement includes a distinct trend: Streetwear styles are quickly evolving into the ironic high-end.