More than 600 Asian and European guests from fashion, culture and Seoul celebrity circles, retailers and brands, attended the official launch event of Bread and Butter Seoul on the remarkable Floating Islands –situated right on the banks of Seoul’s Han river. In attendance the mayor of Seoul, the honorable Won Soon Park, Karl-Heinz Müller and […]
On Friday, September 12, 2014, the Association of Surfing Professionals (ASP) announced that it would be changing it’s name in 2015 to the World Surf League. This is among the latest string of changes in the past 2 years. In a letter to the surfing community, CEO Paul Speaker explains that the change is happening […]
A story on Tyvek’s paper-weight, water-resistant sneakers caught our attention last week as we’ve had more interest than ever in our latest Sustainability and the State of the Future Youth Culture Reports. The minimalist trends in sneakers these days and the rise in brands that have some component of sustainability or fair trade (i.e., TOM’s […]
Surfing World Champion Kelly Slater has named his new apparel brand with Kering, “Outerknown.” Similar to trends we’re seeing in youth culture markets when it comes to fashion preferences, Slater is also going to bring sustainability into the brand’s DNA. After parting with Quiksilver last April and ending a 23-year-relationship, it makes sense that Slater […]
We’re pleased to announce that Reed Exhibitions, owners of Agenda, will be launching a stand-alone women’s fashion lifestyle trade event with cross-category merchandising including branded collections in fashion lifestyle, active lifestyle, swim, beauty and home, and accessories and intimates, called AXIS. Here’s more: LOS ANGELES (September 4, 2014) – Filling an unmet marketplace need for […]
The brothers Daniel and Markus Freitag behind the trendy messenger bags, Freitag, made of used truck and plane inner tubes, have come up with an apparel collection that uses their new fabric called F-abric which is completely biodegradable. The trend is on target with the growing appreciation and demand of young consumers for fashion that […]
Fashion news this past week has been ridiculously busy reporting on the fact that Abercrombie & Fitch is going to phase out their logos by 2015. Why this is considered such a big deal is beyond us. It simply shows how out of touch Abercrombie (and much of the adult fashion industry) has been for […]
One of the highlights within our 3rd Annual Sustainability and the State of the Future Youth Culture Study 2014 comes to what brands 13-25-year-olds believe to be the most eco-friendly or sustainable. The responses reflect a changing marketplace, including changes in spending patterns and why they buy the things that they do. In this story, […]
Late-breaking news on Friday evenings are often the most intriguing: Bread & Butter has pulled back on its recent announcement of moving the January fashion trade show to Barcelona. Instead, they’re not going anywhere and will host the show once again in Berlin. No word yet if their plans for Seoul, Korea, are changed for […]
Blake MyCoskie, founder and owner of the shoe-darling TOMs Shoes has sold half of his brand Wednesday, August 20, 2014, to Bain Capital, co-founded by none other than Mitt Romney. TOMs Shoes, which as our data has shown in the past Youth Culture Studies, has steadily climbed as a favorite brand among 13-25-year-olds for many […]