There’s no doubt that Quiksilver, and its other brands Roxy and DC, are in deep water. Yesterday, May 3, 2014, when the surf-brand announced its Q2 results, shares plunged 41% to $3.41. According to an article in the Los Angeles Times, “There is an expectation that business will continue to be challenged in the near […]
In the competitive landscape of soft drink brands, the need for revitalizing what a beverage “means” to a target marketplace keeps the kingpins of soda constantly coming-up with new campaigns. From Mountain Dew’s streetart collabs and bottle designs, to Coke’s recent licensing with Uniqlo, the constant search to connect with youth culture often means moving […]
More smart brands today are realizing that the intersection of new media, technology, and storytelling are vital towards reaching future markets. Branding, marketing, and advertising have are all being revolutionized by the art of unique storytelling skills and platforms. The FoST Conference, which stands for Future of StoryTelling, which takes place in NYC October 1-2, […]
As an $18 billion apparel business, Los Angeles, CA, is increasingly seen as the fashion capital of trends in the United States. There is tremendous interest in streetwear, surf and beach lifestyles, and the L.A. Style. According to recent study sponsored by CIT and the California Fashion Associate called “The Los Angeles Area Fashion Industry […]
Fresh results from our upcoming 3rd Annual Sustainability and the State of the Future Youth Culture Study 2014 dives into shifts in spending patterns, brands, and influences when it comes to youth culture and their choices in fashion, technology, footwear, entertainment, and lifestyle patterns. In this story, we take a look at how the landscape […]
Good news for swimwear manufacturers and brands that create anything with LYCRA as owner INVISTA announced last week the launch of a bio-derived spandex. The spandex fiber will come from a renewable source, dextrose, which comes from corn. According to Sustainable Brands, INVISTA, which also produces the COOLMAX®, CORDURA®, STAINMASTER®, ANTRON®, THERMOCOOL® and THERMOLITE® brands, […]
Label Networks is currently being considered as a speaker at the upcoming SXSW Eco Conference in Austin, TX, October 6-8, 2014. The first step however is to get supporting friends, colleagues, and those interested in our topic to vote on SXSW Eco’s Panel Picker until May 16. We hope you can support our presentation! Vote […]
While many skaters wear some version of Levi Strauss jeans while skateboarding, Levi’s today, May 6, 2014, announced their Spring/Summer 2014 skateboard collection dedicated to the tribe. The vibe this time around has to do with Americana workwear, military, sweatpants, and Levi’s version of skate. First, the collection is for guys only (which means they […]
As activewear, particularly yogawear, continues to grow among a new generation keen on yoga and wearing sustainable brands, more brands are entering this space and doing well. PrAna, a leader in lifestyle activewear, yogawear, and sustainability, announced on April 29, 2014, the acquisition by Columbia Sportswear Company for $190 million. Columbia, which also owns Mountain […]
In our recently released 14th Annual Spring Youth Culture Study 2014, among the many topics covered, we asked thousands of 13-25-year-olds across the United States, several questions about specific aspects of fashion. Included in this robust section of the Study were insights about what young people had in their closets, brands that resonate the most […]