Stokehouse Unlimited, launched by former Billabong President Paul Naude, has announced yet another brand within the action sports lifestyle industry. Under the direction of Summer Rapp, formerly of Roxy, and Mandy Fry, formerly of Billabong and Volcom, they’ll be launching a women’s surf and lifestyle brand with a roll-out starting this summer, 2014. This is […]
Story and Photos by Kathleen Gasperini and Tom Wallace The flagship Agenda trade show in Long Beach, CA, from January 7-8, 2014, represented a quintessential snapshot of where the marketplace of streetwear, action sports, and music-inspired lifestyle apparel, footwear, and accessories is headed. The show was packed with business being done at the brisk pace […]
The fashion trade show season is about to get underway with a variety of top shows starting this week, including Agenda in Long Beach on Tuesday-Wednesday, January 7-8, 2014, Bread and Butter in Berlin, and the upcoming Vegas shows in February. It’s an exciting time for major transitions to the trade shows, including new owners […]
The owners of Surf Expo, George Management LLC, has been purchased for $335 million by Emerald Expositions Inc. owners of Outdoor Retailer trade show. Interestingly, in the on-going evolution of trade shows, outdoor and surf have grown closer, especially a seen at the summer OR shows where several surf brands have been exhibiting and participating […]
Teen fashion retail has been on a roller coaster ride of economic turmoil these past few months and the holiday season hasn’t been any less smooth. Beleaguered Abercrombie which hasn’t had a profitable month in months, and recently reported Q3 profits down 68.3% continues to get hit with brand backlash, including Change.org who launched a […]
The popular youth culture magazine Dazed & Confused has announced that they are changing their strategy for 2014. First, they plan to decrease the number of print issues to 6, and instead, focus towards increasing their online audience and mobile. “People are changing their reading habits,” said Jefferson Hack, editorial director and founder of Dazed […]
The addition of consumer days to what was once industry-only trade shows are becoming more popular as the evolution of the fashion industry continues to change with stronger consumer influence and control. Last week, we announced that Bread & Butter trade show in Berlin would be changing their format for their July, 2014, edition, and […]
AGENDA, the leading forum for the action sports, surf, streetwear, lifestyle and footwear industries, has a lot going on for its upcoming trade show January 7-8, 2014, in Long Beach, CA. First, it’s announced a strategic partnership with FLEXFIT—one of the world’s largest vendors of custom, private label headwear—as its exclusive headwear sponsor for an […]
Just one month after announcing their new campaign Ich Bin Ein Berliner (I am Berliner), a more consumer-friendly website, and an online magazine, Bread & Butter trade show has announced new concepts for their July 2014 show which is to include consumers. Given that Bread & Butter tends to cater to the most core brands […]
Linkin Park bassist Dave Farrell and drummer Rob Bourdon were among panelists at the recent Social Good Summit talking about how music and video gaming can introduce new players to issues of sustainability and activism. Such games are among a new breed of topics trending in the gaming industry recently and are attracting different types […]