Tag: Trends

Yahoo Buys Tumblr for $1.1 Billion—What This Means for Youth Culture Social Network Fans

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Yahoo’s back in the game with the recent confirmation that it is indeed buying Tumblr for $1.1 billion. According to CEO David Karp, “The product, service and brand will continue to be defined and developed separately with the same Tumblr irreverence, wit, and commitment to empower creators.” Interestingly, as Tumblr fans heard about the new […]

Patagonia’s $20 Million & Change Program to Help Start-up Brands Achieve Positive Benefits to the Environment

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In the latest leading-edge initiative from Patagonia, Yvon Chouinard, the founder of Patagonia, has announced a new initiative called “$20 Million & Change.” The idea is to provide inspiration and resources to start-up brands towards achieving a positive benefit to the environment.   Here’s the information and contacts, in a letter format from Mr. Chouinard, […]

Future Consumers Report: Eco-Fashion and The State of Youth Culture

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When it comes to the environment, global warming, and humanitarian issues, youth culture today is far more aware of such issues, with opinions and ideas for solutions, than any generation previous. As illustrated in our Sustainability and the State of Youth Culture Study 2012, and our upcoming new Study on Sustainability to be released later […]

Lifewear—Crossover of Sportswear, Fashion, and Technology—by Uniqlo Compares Fashion to Upgrading Like an iPhone

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Fast Retailing, owners of the fast-fashion chain Uniqlo from Japan which is gaining speed in terms of preferences among youth culture not only in Japan and Europe, but also the United States, has created a new category of fashion that crosses over between sportswear and casualwear and technology which they describe as Lifewear. Often on […]

Retail Round-up: Madonna’s Material Girl Launches Macy’s Pop-up Exhibition; Gap Goes Global, Expands Digital

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The Material Girl line of young women’s apparel and accessories available at Macy’s is getting a big boost from the star this Thursday, April 25 with a pop-up exhibition (lasting all of 2 hours) at Macy’s Century City location in Los Angeles, CA. According to Madonna as told to WWD, “The pop-up exhibit at Macy’s […]

Volcom’s Moves to Increased Sustainability, Launching Environmental Profit and Loss, and Volcom Pipe Pro, Raises the Bar for Action Sports Lifestyle Brands

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Often a leader in the marketplace of action sports and lifestyle brands, the next step of the Volcom journey includes progressive plans to incorporate an Environmental Profit and Loss (EP&L) policy with their parent company Kering. On April 8, 2013, Volcom announced yet another new feature to their brand amid the transition to a new […]

Billabong In Talks with Sycamore Partners and Paul Naude for US$297.9 Million—And the Sad Story of Surf

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The sad saga of surf brand Billabong looks like it’s finally coming to some sort of conclusion with its buyer’s bidding wars ending. On April 8, 2013, The Australian reported that Billabong was in talks to be acquired by Sycamore Partners and Paul Naude, who was the former President, for US$297.9 million. Sycamore Partners were […]

Antidote Magazine’s Street Issues Features 8 Covers Paired with Top Models and Photography of Hans Feurer

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  The Street Issue theme of Antidote magazine’s latest upcoming issue provides a unique look at how the streets of urban landscapes and the people in various environments continue to inspire art, photography and fashion these days. With the explosion of streetwear blogs, streetart Tumblr’s and any number of designer blogs, sites, and lookbooks, fashion […]

Future Consumers Report: China’s Shifting Dynamics Effects on Fashion: America’s New Market

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In truth, for even the most localized trendsetting brands, it’s of vital important to know what’s taking shape among China’s youth culture as the ripple effects from the sheer heft of their size continue to shape global economics and opportunities. However the fast-paced changes within a new generation of middle class consumers has greatly shifted […]

Future Consumers Report: For the Love of Hoodies—How a Fashion Staple Impacts Youth Culture Style and Why

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What most people may not know is that Kickstarter’s most successful fashion-inspired campaign to date is based on a company’s goal to create the “10-Year-Hoodie.” The idea? To buck the trends of “planned obsolescence” incorporated in most manufacturing processes in fashion. The brand is called Flint and Tinder and its founder, Jake Bronstein, says his […]