Hair styles and particular hair color choices reflect trends not only in fashion and key accessories, but also one’s sense of individual style. With the advent of hair chalk, for example, sold by Urban Outfitters and edgy cosmetic companies, fresh new looks are easy to achieve and relatively inexpensive. Hair color reflecting the color of […]
As odd as it may seem, fast-fashion giant Fast Retailing’s Uniqlo from Japan continues to push digital and new media boundaries that have changed the concept of fashion marketing. From cool screensavers, to their “Lucky Counter” utilizing Twitter to achieve hype and discounted prices, to a clear favorite, the 88 Colors campaign that, like their […]
The quintessential icon of music, rebellion, and style, Converse, the sneaker brand, has become synonymous with youth culture across a broad range of genres and continents. In the case of this story, and in honor of the new leader in China, Xi Jinping, which may have a significant effect on USA X China relations in […]
It’s no wonder that this latest collaboration has been turning heads in streetwear circles and the blogasphere. The British iconic punk rock boot, Dr. Marten’s latest collaboration with the ultimate Americana brand Woolen Mills Pendleton with a Native-American inspired fabric, is a hot item for guys and girls this winter. While we don’t usually report […]
When Mountain Dew partnered with Burton Snowboards, last year, during their initial announcement of “The Green Mountain Project,” it marked a big move by a youth culture action sports brand (other than Patagonia) and a drink company to highlight the growing importance of sustainability in today’s marketplace. The project started with a line of hand-crafted, […]
Which political party would you vote for in this year’s election? Given that it’s an election year, as we have done in the past, we have added the additional question to our Fall Youth Culture Study 2012 about favorite parties and candidates to get a sense of what young people think—whether they are old enough […]
As the snow sports industry continues to struggle with how to make itself a more eco-friendly business and outdoor technical apparel companies struggle along the same course, some skiers and snowboarders are figuring out ways to make the most of their urban environment, save on the cost of lift tickets, and utilize the local bus […]
Parking lot d ’elegance and surf culture came together last month at Deus Ex Machina’s latest soiree in Venice, CA. Known for its eclectic corner location at the intersection of Venice and Lincoln Blvds. the retail flagship has become more of a hang-out for the new generation of greaser retro moto biker-heads and bearded surfers […]
Street art and artists continue to gain notoriety and cred in both the entertainment world and fashion as indicated by the latest developments including the launch of MOCAtv and their Artists in the Streets series, and ongoing collaborations with top designers such as RETNA’s collab with a new collection from Louis Vuitton. Here’s the scoop. […]
Heritage brand Sperry Topsider, known as the quintessential prep boating shoe for the upper class, is once again in vogue thanks to the growing movement of Americana and heritage trends. In an interesting shift for the brand, they’ve launched a new artistic and philanthropic marketing campaign called “The Sea Project” which starts with an art […]