Tag: Trends

Agenda Trade Show Brings Action Sports and Streetwear Together, Creating a New Platform for Contemporary Adventure and Heritage-Mod Brands and Designs—Label Networks Review

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Quiksilver’s sun-drenched fades and gradients on their new collection of board shorts. Story and Photos by Tom Wallace and Kathleen Gasperini Agenda fashion trade show held in Long Beach Convention Center, CA, August 1-2, 2012 has become the ideal platform for a new crossover of styles, brands, and retailers. While many traditional players in action […]

Denim Sculpture by Jeffrey Wang Inspires Personality in Fabrics and Recycled Art

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NeoCha’s latest artist highlight is Taiwanese designer Jeffrey Wang who created a unique sculpture series using Levi’s denim jeans in a show called “Persona” depicting a variety of different ways to use denim as art. Jeffrey Wang is a graduate from Parsons School of Design and described him project in a unique fashion: “The main […]

Coke X EOps X Designer Michael Young Jump Into the Designer Headphones Trend Made from Recycled Bottles

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Wearable technologies, particularly designer headphones have been going strong ever since the iPhone eggshell white earbuds became a status symbol and fashion brands like WeSC started creating this unique accessory as a tool of style. Now, designer headphone brands from Marley to SmartEars to SkullCandy are a regular part of any streetwear trade show and […]

Life After Facebook: What Youth Culture Thinks and Where They’re Headed Next

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While it’s fairly clear that Facebook’s IPO took place after the social network already peaked, what most brands ask is which social network platform is taking over next. When it comes to youth culture in the United States, we sought-out the answers to not only where things are shifting but why and which specific demographics […]

Sponsorship Effectiveness and Youth Culture: What is the best ONE thing a sponsor can do to grab your attention? Fresh Data from Label Networks’ Summer Youth Culture Study 2012

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Lifestyle sponsorship is vital when it comes to reaching youth culture today, and as quantified with the results of this question from the Advertising and Sponsorship section of our Summer Youth Culture Study 2012—“The Digital Lifestyle,” the top preferred methods of sponsorship are most relevant to their lifestyles in specific ways. Here’s what works best, […]

Team USA Outfitted by Ralph Lauren Actually Made in China–Fashion Industry Gets Pissed at the USOC

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This time, the ones out of step regarding the Olympics isn’t the International Olympic Committee (IOC) but whoever made the decision about the Team USA apparel from the U.S. Olympic Committee (USOC). While the fashion industry is currently undergoing a strong push towards “Made in the USA” apparel and accessories, and the concept of Americana […]

Nike SB X Levi’s Omar Salazar LR Denim Collection and Skate Sneak Dropping August 1

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An interesting collab worth noting is the recent Nike Skateboarding X Levi’s Omar Salazar denim collection, including 511 jeans and trucker jacket, and Omar skate shoe dropping August 1, with a limited-edition of 2,000 pairs of denim jeans. A new video featuring Nike Skateboarding pro Omar Salazar skating and living unfiltered as he does on […]

The Future of Fashion Summit by Sportswear International Highlights European Denim Trends, Topics on Retail, Digital Imprint, POS Emotional Impact, Brand Transparency

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In their first Future of Fashion Summit, Sportswear International provided a unique platform in Berlin, July 3, 2012, the day before Bread & Butter Trade Show for an impressive group of key speakers and topics ranging from changes in fashion and denim retail, to the Digital Lifestyle of today’s consumers (stay tuned for Label Networks’ […]

The Denim Religion Show at Bread and Butter Berlin Brings Performance Art and Streetwear Together

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As Bread & Butter Berlin ramps-up for their leading-edge fashion trade show, they’re also releasing invites to a variety of interesting art shows, music, and various unique performances that combine fashion and movement. One that we found especially appealing is The Denim Religion Show to take place each day, July 3-5, 2012 at the Tempel […]

Zumiez Buys European Retailer Blue Tomato for 59.5 Million Euros

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Blue Tomato, a well-known European action sports retailer based out of Austria, has been purchased by U.S. based Zumiez today, June 19, 2012 for 59.5 million Euros, with an agreement for an additional 22.1 million Euros contingent on future payments based on performance over the next 3 years. Part of a move to expand into […]