Story and Photos by Tom Wallace The Vans Warped Tour is arguably known as America’s youth culture right-of-passage to music entertainment as the longest running festival tour in the United States, attracting more than 500,000 young people now going into its 18th tour with more than 40 dates across the U.S. and Canada. The kick-off […]
On June 14, 2012, Vans, owned by VF Corporation, owners of The North Face, Reef, Wrangler, Lee, and others, outlined a a strategy to add $1 billion in revenues over the next five years. For the first time ever, the investor meeting was held at the House of Vans in Brooklyn, which raised the profile […]
Data-acquisition is rounding-up for Label Networks’ Summer Youth Culture Study covering latest trends in the Digital Lifestyle, Sponsorship, Advertising, and Lifestyle Influences in Spending, Fashion, Music and More. In this story, we take a look at some of the most significant shifts in preferences in advertising among 13-25-year-olds across the United States. Results will move […]
H&M, the fast-fashion retailer borne in Sweden, is known for their innovative collaborations with top fashion designers. Their global stores are quickly becoming legendary for outshining even some of the best boutiques and have fast grown as a new favorite store among youth culture as seen in our Youth Culture Studies. One reason is their […]
Surfers were stoked that the Volcom Fiji Pro was back in the line-up of elite ASP surf events for 2012. Last week, at the massive surf location called Cloubreak in Tavarua, top surfers battled it out in one of the most intense swells of the surfing season. Barrel after barrel, pro surfers defied the […]
Banksy’s been busy as illustrated through his latest releases on his website, illustrating the irony of art and communication. From the ballerina on a strong on the back of a picture, to font fatalities, it’s always fun and actually rather important to see what this notorious artist is up to. From advertisers, marketers, to filmmakers, […]
The effects of the economy have taken a particularly hard toll for European fashion trade shows and brands, but at the same time, with such challenges, redefined new markets and opportunities have risen that may not have been available before. First, Flip, a new trade show for action sports, urban, and streetwear, created by Moda, […]
Good luck with this idea, IOC. Recent announcements from the International Olympic Committee to try and limit athlete usage of Facebook and Twitter during the upcoming London Games so as not to impose on sponsors and media coverage rights will be about as challenging as running the 100 meter dash in 9 seconds flat. While […]
Abercrombie & Fitch reported unaudited results which reflected net income of $3.0 million for the thirteen weeks ended April 28, 2012, compared to net income of $25.1 million for the thirteen weeks ended April 30, 2011. Mike Jeffries, Chief Executive Officer and Chairman of the Board of Abercrombie & Fitch Co., said: “While we are […]
Youth culture by their very nature of entering into a new world of personal identity and awareness often comes with a huge dose of hopefulness despite the state of the global economy, environment, or even war. The main reason for this sense of hope and happiness comes from having really no other comparisons developed yet […]