While some brands are just rounding the corner of establishing new media strategies towards capturing today’s youth culture markets, it’s important to look even further ahead of this by incorporating a variety of strategies of where young people are at the most, as well as where they’re shifting to next and why.
This Fall, expect a wide spectrum of genres particularly in the United States, when it comes to streetwear and urban contemporary outerwear, especially jackets. In higher-end streetwear (what Bread and Butter types call “urbanwear” which in our American eyes would be mistaken for say, Fubu, and why no one here dares call cutting-edge brands like […]
The European Surf Industry Association has released its latest findings on the size of the global summer boardsports marketplace. Such findings are a good starting point, but it’s important to point out that “size of market” in terms of consumption of hardgoods and corresponding apparel, footwear, and accessories is always a best-guest estimate since putting […]
Photos by Tom Wallace. There’s a growing number of cartoon or kid-show related licensing deals filtering throughout streetwear and street art these days, from brands creating collaborative apparel and accessories, to street artists creating new works based on cartoon, super hero, or in the case of this Sesame Street collab, old-school children’s entertainment. Last weekend, […]
Coachella Music and Arts Festival is known for its low-key sponsorship. Festival-goers barely know any are even there, which is how the festival promoters want it to be. The ones that do get the coveted sponsorship deal must come up with creative ways of integration. H&M, and their Kiss for a Cause campaign, was one […]
Weekend 1 of Coachella Music and Arts Festival April 13-15, 2012 in Indio, CA, produced by Goldenvoice brought with it an explosion of great music, artistic inspiration, gorgeous scenery, and Tupac from the dead. The hologram of the famous rapper, who “joined” Dr. Dre and Snoop Dogg during the closing set on Sunday night has […]
Manufacturing in the United States is a hot issue especially in fashion these days and who better to outline predictions of a global economic change than the controversial CEO of American Apparel, Dov Charney. Filmed inside his downtown Los Angeles manufacturing center of American Apparel Charney offers up why his Made in the USA model […]
Label Networks’ Spring Study is the most-anticipated Study among subscribers as it reveals new data, analysis, and insight, including images, pull-quotes of future forecasting, and key marketing tips based on where the market is headed and why for 2012-13. Fresh consumer insight from our 12th Annual Spring Youth Culture Study reveals key findings that leave […]
Fashion is full of ironies especially when it comes to American youth culture fashion movements. In this story, from our Spring Youth Culture Study 2012, we take a look at how this marketplace has changed their preferences for why they buy what they buy and how this is impacting fashion as a whole.
The Vans Warped Tour kick-off March 29, 2012 at the Club Nokia in downtown Los Angeles marked the official call that summer music tour season is about to begin. Coming into its 18th year, it can easily claim the title of the longest running music tour in North America. Kevin Lyman, founder and director of […]