Vegas fashion trade shows are currently in full swing as the world’s top fashionistas, buyers, exhibitors, media, and celebs have come to America’s biggest shows of the year from February 12-15, 2012 to check out the latest from MAGIC, Project, Workroom, (capsule), S.L.A.T.E., Street, Pool, and others. From our perspective of youth culture trends, we […]
No matter how artificially pumped-up mainstream fashion media says things are going economically speaking, the reality is that sourcing problems, new trends in discounting, and an entirely new generation of youth culture consumers who have spent their teens living in a recession, are changing the game of the industry. Stay tuned for more about this […]
As social networks try to stay one step ahead of the largest market that uses the medium, it’s important to see which features are most important to specific demographics and why.
The 11th Winter X Games came to a close on January 29, 2012 in Aspen, Colorado to huge fanfare as the top pro snowboarders in the world competed in the SuperPipe to a dramatic finish. Earlier during the Games, Olympic gold medalist Kelly Clark stomped the competition winning her 2nd gold in SuperPipe with an […]
In honor of Chinese New Year, the Year of the Dragon representing power and luck for 2012, we take a look at some creative footwear coming out of China and latest trends in collaborations. First, celebrating 30 years of Nike being in China and 30 years of the Nike Air Force 1, Beijing designer Wang […]
With the theme High Fidelity, Bread and Butter Berlin which ran from January 18-20, 2012 at the Berlin Tempelhof Airport exceeded expectations in many ways including the high volume of attendees despite economic hard times across Europe. One of the leading fashion trade shows in the world, Bread & Butter is a key show to […]
One of the best parts of ISPO’s winter fashion trade show in Munich, Germany, is the presentation of their ISPO BRAND NEW awards which go to some of the most innovative, technical, and in some cases, humanitarian and fashionable start-up products in the world. ISPO Brand New Awards is the world’s largest start-up competition in […]
Burberry Prorsum Photos by Davide Maestri Milan menswear fashion runway shows going on and Berlin about to explode with fashionistas with Bread & Butter Berlin, Bright, and Mercedes-Benz Fashion Week, we took a look at what’s going on in menswear and found interesting correlations to streetwear and vice versa. Burberry is coming off good news […]
Story and Photos by Kathleen Gasperini and Tom Wallace Agenda trade show, once known as the bastion of underground that usurped ASR back in the day, has been a fully-fledged fashion trade show in its own right now for years, but if ever there was a time that announced this, it was January 5-6, 2012 […]
The Olympic Games continue to try and engage people, particularly youth culture, through a variety of campaigns that often completely miss the mark, mostly because the sports they profile are rarely on the radar among a new generation. However, we will give them some cred for their latest new social media program called “Show Your […]