Tag: Trends

China Youth Culture’s Future Concerns, Changes, and Comparisons to Other Youth Markets, Provides Vital Insight for Marketers and Brand Managers Looking to Tap Into the World’s Largest Youth Population

China_Concerns_200

What motivates and concerns youth culture of China is telling in why certain lifestyle brands and subcultures are attractive or not. Reflecting on data results from Label Networks’ China Youth Culture Study.

Sunglasses Make Their Mark As Key Accessory in Youth Culture -Fresh Data On Top Brand Preferences, Changes in the Marketplace

Sunglasses_200

Fresh from the Spring Youth Culture Study 2011, we report on the latest youth culture preferences and trends when it comes to a key accessory in creating one’s style.

Euro Americana -How European Fashion Players (and Japanese) Do Americana Better than We Do

Wrangler_shot_08_200

With Wrangler winning the Swedish Golden Egg award for best advertising, it’s time to take another look at how other countries cop Americana and make it their own.

Revolver Golden Gods Awards Brings Heavy-Metal to New Heights and Attracts Core Fans, Bands, and Brands Related to this Growing Scene

goldengod_200

On the eve of new announcements from the Rockstar Mayhem Fest tour and what to expect this summer from America’s greatest metal music tour, the Revolver Golden Gods provided insight and entertainment on what’s up with this passionate subculture.

Coachella Style: Festival Season Is Officially Underway for 2011 and With It, Fresh Trends in Summer Styles

coachella-taw03_200

Coachella Arts and Music Festival is always a prime location for discovering the latest in street styles from fashionistas and music-loving hipsters.

H&M’s Conscious Actions Sustainability Report Raises Bar In Fashion Industry for Others to Do the Same

HM_200

Fast-fashion giant H&M has some excellent goals that are pushing the boundaries and changing practices of sustainability in fashion.

How China’s Youth Culture May be America’s Best New Fashion Market -Excerpts and Data from Label Networks’ China Youth Culture Study

Label Networks’ 3rd China Youth Culture Study covering Beijing, Shanghai, and Guangzhou reveals that despite the global economic downturn, the tables have turned as American fashion brands discover new market opportunities.