Tag: Trends

Retail Round-up: Teen Apparel Stores Get a Boost from Back to School Bubble

inancial reports are out and here’s the latest from Abercrombie & Fitch, Zumiez, H&M, Gap, and more.

Jean-Paul Gaultier Channels Joan Jett with Mullets and Androgyny, Capturing a Mix of Retro Movements

Youth fashion is often influenced by music and mix of eras, and as seen again during Paris Fashion Week, the next step may be the return of glam rock, punk, and the Jett mullet.

Sponsorship Effectiveness and Youth Culture -“What is the ONE best thing a sponsor can do to grab your attention?”

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Knowing what works best vs. what doesn’t offers key understanding of youth markets and ways brands can reach their target markets based on sponsorships. Fresh data from Label Networks’ Advertising and Sponsorship Report in the Fall Youth Culture Study 2010.

Cool Collabs: Married to the Mob X Burton, Moon Boots Turn 40, Nixon X the Beastie Boys, and More

Collaborations that keep consumers interested are vital to the success of many brands these days. Here are a few worth noting.

Label Networks Street Fashion Report -DIY Styles, Directions in Accessories, Graphics, Colors, and Mix of Eras

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In this visual report, taken from our new Fall Youth Culture Study 2010, we take a look at key elements from the street fashion report section on key trends and importance of self-expression as achieved by youth culture today.

Action Sports Size of Market–Surf, Skate, Snowboarding, BMX, Wakeboarding, FreeSkiing, Motocross–Plus Preferred Sports Programming Show Shifts in Youth Preferences, Participation, Opportunities, and Decline

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To accurately quantify size of market requires data of youth that participate vs. those that don’t vs. those interested. Label Networks’ Fall Youth Culture Study includes fresh results for all action sports, plus shifts in programming preferences, viewing patterns, and crossover potential.

Marketing and Advertising Campaigns Leading Trends Through Usage of Eco-Effectiveness, New Media, Street Art

Lexus, Nissan, and Absolut and what their latest campaigns have going for them in terms of tapping into trends in youth culture.