Tag: Trends

Lost Generation: Examining the Changing Psychodemographics of Youth Culture Today, Brands Can Create Authenticity and Do Good by Supporting Key Concerns

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Taking a look at what youth markets are most effected by in their daily lives, from lack of jobs, to gas prices, to teen suicide, provides new understanding and ways to connect to a new generation.

Project Trade Show Review: The Irony of New Heritage, Re-make of Prep, 50’s Denim, and How Americana Has Gone Global

Known as one of America’s best denim lifestyle trade shows, Project attracted best in the industry, with several new brand surprises and old brand reinventions.

Evolution of Project Indicates A Fresh Take on the Popular Trade Show Rooted in Denim Lifestyle, with New Concepts for Design, Social Media, and Education

Label Networks interview with Vice President of Marketing and Communications, Nancy Berger reveals many new ideas and fresh concepts about to unfold with one of America’s favorite fashion trade shows.

Denim: The Size of Market, Which Youth Demographics Are Buying Most, Best Price Points, and Greatest Potential

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The recession has taken its toll on many fashion industries, particularly premium denim, however based on in-depth cross-tabs of our youth culture data, certain new markets reveal far more resiliency and growing at targeted price points.

NYC Pop-up Round-up: Pop-up Dumpster Pools on Park Ave.; Pop-up Pop-Tarts in Times Square; Pop-up Pot Plants in Brooklyn

Pop-up programs have become one of the best ways brands and retailers have revitalized commerce. However these three in NYC take culture jamming, marketing, and guerrilla gardening to new levels.