Lost Generation: Examining the Changing Psychodemographics of Youth Culture Today, Brands Can Create Authenticity and Do Good by Supporting Key Concerns
Taking a look at what youth markets are most effected by in their daily lives, from lack of jobs, to gas prices, to teen suicide, provides new understanding and ways to connect to a new generation.
Magic, S.L.A.T.E., Street Fashion Trade Shows Bring-out the Bi-Annual Gathering of the Tribes Complete with New Urban Prep, Sport Styles, Goth, Emo, Punk, and Indie Trends
Known as one of America’s best denim lifestyle trade shows, Project attracted best in the industry, with several new brand surprises and old brand reinventions.
Creative Collabs Round-up: C.R. Stecyk III for Curated by Arkitip, Palladium’s Exploration Campaign with Johnny Knoxville, Burton’s Vapor with Paul Smith, Hit and Run for Levi’s Curve ID
Action Sports Conference by Group Y, Presented by Fuel TV Brings Industry Heavyweights Together Resulting in New Ideas and Constructive Criticism on Ways to Grow the Industry
Revealing insights from top brands, managers, marketers, and non-endemic leaders made for an interesting second annual ASC event in Huntington Beach, CA.
Evolution of Project Indicates A Fresh Take on the Popular Trade Show Rooted in Denim Lifestyle, with New Concepts for Design, Social Media, and Education
Label Networks interview with Vice President of Marketing and Communications, Nancy Berger reveals many new ideas and fresh concepts about to unfold with one of America’s favorite fashion trade shows.
The recession has taken its toll on many fashion industries, particularly premium denim, however based on in-depth cross-tabs of our youth culture data, certain new markets reveal far more resiliency and growing at targeted price points.
Pop-up programs have become one of the best ways brands and retailers have revitalized commerce. However these three in NYC take culture jamming, marketing, and guerrilla gardening to new levels.