Tag: Trends

Marketing Through Music Report -As Music Festivals and Tours Get Underway for 2010, Label Networks Reveals Fresh Data on Youth Culture, Music Effectiveness, and Sponsorship Influences

Communication / Marketing/Advertising / Music / New Media / Sponsorship
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Quantifiably one of the most powerful tools to reach a new generation, effective marketing and sponsorship through music is still often overlooked by many brands. Here’s data on what works best and why.

How Burberry Re-Invented Itself, and Gained Cred with a New Generation

Rarely do traditional fashion houses tap into new media models towards re-capturing cred among a new generation, but Burberry is an exception and a brand to watch for many reasons.

Japan’s Most Popular Band, X Japan, Shuts Down Hollywood Bringing an Influx of Visual Kei Fans and Fashionistas

This unique style of music-infused fashion and lifestyle is infiltrating American youth culture, mixing Anime, rock opera, Goth-Loli, and diehard Yoshiki fan inspiration.

Uniqlo Achieves Unprecedented Success with Net Income Increase of 57.2%

There’s a reason we keep writing about Japan-based fast-fashion retailer Uniqlo. While other retailers are dropping like flies, Uniqlo proves their strategies are on the money.

Fabrics/Textiles / Fashion / Streetwear / T-shirts / Trends / Vintage/Thrift
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Tapping the old to create something new is at an all-time high for 2010 resulting in the rise of vintage/thrift stores across the board. A round-up of busy Paris vintage stores, backstreet hotspots in Harajuku, East London’s Brick Lane, plus data changes in retail preferences.

Retail Round-up: Uniqlo’s HeatTech Boosts 11.5% Increase; K2 Licenses Core Skate Brand Adio; Forever 21 Goes Big in Japan; Quiksilver 4th Quarter Drops 11%

Strategies that work, especially among fast-fashion retailers deserve a second look–especially in global youth culture.

Banksy’s Back in London with Fresh and Timely Street Art Themes for Christmas

Always timely and ironically funny, notorious street artist Banksy posts new work in London with themes like AristocRat and Global Warming.

Communication 2010 Trends: Google’s QR Phone; Freemium Content; Tweet Search

Youth culture is always at the forefront of new communication usage patterns and technology. These 3 changes in 2010 will effect not only a new generation, but how brands will need to communicate with them in the near future.

ISPO Brand New Awards Names Winners Including a Bamboo Fixie,”Rolling” Sneaker, and Eco-Climbing Apparel for”City Apes”

Innovation, science, sustainability, and relevance make the winners of ISPO’s annual BrandNew Awards interesting concepts in the future of sports.

Billabong Pipeline Masters Wraps-up Pro Surf Season ’09 with Aussie Taj Burrow Winning $90,000; Aussie Stephanie Gilmore Winning Billabong Pro Maui for $25,000

Surfing wraps up its season amidst huge swells on the North Shore of Oahu and Maui providing loads of action for competitors, sponsors, and fans.