While collaborations abound, here are some of our faves of the month that we think will inspire given the variety of industries, locations, and subcultures that they cover.
Oahu’s North Shore is getting pummeled by monster surf, launching the Eddie Aikau, producing big swells for the women’s Billabong Pro, and gearing up for the Billabong Pipeline Masters -the final event of the Vans Triple Crown.
What we humans choose to accessorize with says a lot about individual creativity and trends, especially at a time when accessories have come to “represent” fashion, rescuing style when money is tight. Here’s our street report recap from %uFFFD09.
It seems that everyone wants skateboarding in their trade shows as the battle begins for which show will dominate when it comes to action sports in 2010.
%u201CBeautiful Losers” Reveals the Creative Ethos Connecting Street Art, Sport, Punk, and the DIY of Today’s Youth Culture Often Sought After by Corporate Brands
Now that it’s out on DVD, this is a must-have documentary for brands and fans trying to get a grip on the influence of street art, lifestyle, and communication among youth culture in the USA today.
%u201CI’m Not a Gamer, I Just Play Guitar Hero” -How the New Demo of Gamers Are Changing the Industry and What the Big Publishers Are Doing to Tap New Crossover Markets
There’s a new, growing youth demo that’s adopting a different sort of gaming culture into their so-called virtual lifestyles, changing up the landscape of the industry itself and introducing new crossover opps for non-endemic brands.
Profile: Surface to Air -Paris Collective, Store, Design and Music Video Directors, Trade Show Creators of Rendezvous and Virtual Fashion Trade Show LeNewBlack
Collectives that capture our attention often have more than just a fab store and collection. The latest from Surface to Air is a trend worth noting -the rise of virtual fashion trade shows.
How Getting from Point A to Point B Has Become a Lifestyle from Ruckus Riders to Fixed Gear, DIY Harley’s, to Ubiquitous Vespas. LA’s newest store showcases the best, the retro, the garage, the apparel.
