In truth, for even the most localized trendsetting brands, it’s of vital important to know what’s taking shape among China’s youth culture as the ripple effects from the sheer heft of their size (despite the down economy) continue to shape global economics and opportunities.
Trends coming from the bottom-up are re-inventing the fashion industry as consumer demand, changes in shopping, inspiration sources, new key lifestyle aesthetics dictate success in a challenging economy.
Olympics Channel with U.S. Olympic Committee Pisses-off International Olympic Committee, Plus Latest Trends on New Sports in the Olympics and the Youth Olympic Games
How Canoe Sprint beat out Softball as a new Olympic sport is beyond me, not to mention that Snowboarding isn’t even in the Youth Olympic Games and Curling is. How the IOC keeps creeping backwards.
From Hollister to H&M, Abercrombie to Aeropostale, it’s a mixed bag of tricks as certain brand strategies work while others don’t based on changes in consumer preferences and spending.
Back-to-school fashion meets with a heavy influence of Goth, Loli, Fairey Kei, J-Rock, Anime this year as J-Pop has officially invaded. (Alice in Wonderland Loli.) Street report on top brands, styles, accessories.
Rockstar Mayhem Fest Embodies What’s-up with Modern Day Extreme Music and with It, Regenerated a New Demo of Metal Fans, Sponsorship Opportunities, and Graphic Fashion
Not just headliners Marilyn Manson and Slayer brought fans to Rockstar Mayhem this summer, but the mash-up coming from All That Remains, Job for a Cowboy, Bullet for My Valentine caused a reverb effect that keeps ears (and new trends) ringing.
