Tag: Trends

Hispanic Youth Culture Preferences in Footwear Brands and Sneaker Culture Illustrate New Market Opportunities Among America’s Fastest-Growing Demographic

The ethnic make-up of the United States is changing rapidly, especially among 13-25-year-olds. For footwear brands, staying on top means recognizing where certain brands rank and why within this growing demographic and how best to target them effectively.

Moto X Freestyle Is the Most Highly Anticipated Event to Watch at the X Games with Riders Pulling Massive Airs That Give New Meaning To Extreme

Aussie Blake Williams manages the gold with several pressure-cooker runs that redefined what’s possible in motocross freestyle.

Sand Castles and QR Technology Experiment on Japanese Beach Continues Evolution of Mobile Phone Tagging and MCommerce Potential

The future of retail, ads, personal identification, rely on QR technology coming from Japan. Latest experiments at a beach take things one step further.

The Rise of Women’s Motocross and the X Games Influence Pumps New Opportunities for Fans, Female Athletes, Sponsors, and Fashion

Slick conditions with SuperCross kickers provided intense excitement as the women’s motoX field raced fast, pulling freestyle moves that proved this is a sport at the cusp of its potential.

Quiksilver Collab with The Standard Hotel Offers Boardshorts Via Vending Machines

Collaborations with hotels are definitely on the rise as cross-promos inspire new ways of capturing marketshare. The twist here is the Japanese inspiration by offering the limited-edition items via vending machines.

Japanese Fast-Fashion Retailer Uniqlo Opens Shop-in-Shop in Paris’ Colette

Shop-in-shop concepts take pop-up to the extreme. Loving this one.

%u201CHow many video clips do you watch online per day on average?” 13-25-year-olds in North America Tell It Like It Is

Fresh data from Label Networks’ Digital Lifestyle Report ’09 reveals new trends in new media, communication, technology among youth culture.

Agenda Fashion Trade Show Part 2 -More From the Floor

Here’s the inside scoop from Agenda on who’s doing what in streetwear, urbanwear, contemporary crossovers, footwear, and accessories.

Hurley U.S. Open of Surfing Attracts 500,000 Fans, Massive Waves, Top Competitors in Surf, Skateboarding, and BMX, plus Latest Trends in Surf-related Fashion

On-going action in “Surf City” as a monster swell ripped through, attracted scores of people, stoked sponsors, and brought out the best in surf culture. Here’s the inside scoop.

Guerilla Gardening and Street Art -Turning Torn Ads Into Street Planters

Culture jamming meets recycling meets eco-friendly. If billboard advertisers did this from the start, you’d be they’d get cred.