Tag: Trends

Understanding Top Humanitarian Concerns in Youth Culture to Introduce New Philanthropic Strategies Can Bring Brands Back to Life

Holiday season during economic hardship may be the best time to revisit philanthropic branding strategies to build cred with a new generation. Label Networks’ data shows what’s most important.

Retail and Brand Economic Round-up: Target’s Downturn and McQ Collaboration; Abercrombie & Fitch Loses Cred but Not in Europe; Quiksilver Closes Rossi Sale and Launches Street-inspired 2009/10 Outerwear; Volcom Remains the Hidden Gem

Youth culture retail and branding strategies continue to evolve through economic downturn. Here’s what’s up with some main players.

Mickey Gets an Urban Make-Over with Bloc28 Program Featuring Re-Interpretations by Top Street and Graffiti Artists Courtesy of Disney

Fresh exhibition pics illustrate how Disney has turned to street and graffiti artists to bring cred to the world’s most famous Mouse.

Hipster Rap Revival and How the New-School Version of this Music Genre is Impacting Fashion, Home Recording Biz, and other Cultural Industries

The deconstruction of an older era into something altogether new is what creates the ripples effects of change by crossing many boundaries. Here’s information about one of the biggies.

Big-Box Retailers’ Masstige Moves: H&M’s Highly Anticipated Collection from Comme des Garcons Drops in Harajuku; Target’s Designer Collaboration Program Announced with Alexander McQueen

Moving full-steam ahead with the masstige movement of high-low collaborations, H&M and Target figured out how to create the hype of “wanting” something vs. “needing” something in times of economic crisis.

Obama Friended Youth Market via Savvy Usage of New Media and Technology -Label Networks Taps Into the Digital Lifestyle Report to Illustrate Where the Campaign Worked and Why

The change has come where youth markets’ savvy tech usage = future branding, marketing, and communication success.

393-Year Old Japanese Textile Manufacturer Eirakuya Attracts Youth Market with Collaboration with Lawson and Launch of Cool Fabric Pattern Stationary

As Beams once noted, one way into the heart of youth culture is to create cool limited-edition stationary supplies distributed by large convenience stores that are not usually on the cutting-edge of cool.

Warming Trends in Street Styles = The Rise of Bright Tights

Tights, leggings, socks -never before have leg-accessories become so important as this season with the rise in popularity of bright choices, patterns, and styles to reflect a fresh DIY spirit.

The 5 Points of Retail that Are NOT Slowing Down in Youth Culture Markets and Why

Despite the state of retail hitting a serious low-point in the last 2 months, there are some aspects of the landscape that are going strong from a youth culture perspective, which illustrates where the potential lies in the future.

Animated Avatar Texts by Docomo Big Hit among Youth Culture in Japan by Creating Greater Moods for Text Expressions

Communication trends often come from Japan when you’re talking about mobile phone devices. This latest from Docomo is sure to whet the appetite of youth culture in America as demand for personalized emoticons continue to grow.