The guys behind the legendary core brand alife, Rob and Arnell, are not the type of guys who are going to spill their guts to media about how they stay so original in order to prove their cred-factor. They simply are original and have gained cred by working seriously hard for a long time on aesthetics, product, and quality results that embrace their lifestyle -which happens to be enviable in today’s contemporary street fashion scene. These guys, who were the Creative Directors for Mass Appeal Magazine, presented graffiti art and the artists behind the scenes in such original formats that some account it for being the birth of the mainstream graff movement of today.
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Alife Out of NYC Continue Producing Original Concepts in Street Fashion, Sneakers, Retail, Publishing, and Art, Creating a Wake of Wannabes from Their Own Natural Evolution
Cardboard Robot’s Mixed Themes for Fall ’08 Ranging from Hollywood to Miami Vice, Politics, Deer Hunters, Music, Keeping Retailers on Their Toes
Cardboard Robot based out of Long Beach, CA, has always been a fascinating brand for their mix-up of themes and tight connections with music, politics, skateboarding, and artists. In the last 4 years, the brand has crossed over into having complete collections with between 80-100 accounts per season, and are now expanding internationally.