The recession has taken its toll on many fashion industries, particularly premium denim, however based on in-depth cross-tabs of our youth culture data, certain new markets reveal far more resiliency and growing at targeted price points.
Tag: Volcom
Denim: The Size of Market, Which Youth Demographics Are Buying Most, Best Price Points, and Greatest Potential
Agenda Trade Show for Action Sports and Streetwear Apparel, Footwear, and Lifestyle Accessories Introduced New Exhibitors with Industry Legends Indicating a Strong Market Category
PacSun Beach Ballyhoo Success Featuring Top Action Sports-Inspired Brands Such as Volcom, WESC, Fox, Vans, Plus Music from Circa Survive, and a Tony Hawk Demo May Mark a Significant Turn for the Retailer
What is your overall Favorite Brand of Clothing? -Youth Culture in North America Results Indicate Strong Shifts in Preferences. Here’s why.
While knowing which brands are most preferred is of great importance, understanding why, and where the shifts have changed the most by demographics can be even more telling. LN forecasts for Summer Study 2010.
Highlights from Label Networks Presentation “Music and Action Sports Crossover–Connecting with Youth Culture”
Just back from the YPulse Mashup Conference on Youth Marketing in San Francisco, we present you with highlights from our presentation sponsored by GroupY, utilizing our data, images, analysis, and forecasts.
Retail Round-up: Volcom Down 8% but Beats Expectations; Gap’s On the Rise and Here’s Why; H&M Proves New Strategies Work; Billabong Dips and Misses the Mark
Marketing Through Music Report -As Music Festivals and Tours Get Underway for 2010, Label Networks Reveals Fresh Data on Youth Culture, Music Effectiveness, and Sponsorship Influences
Quantifiably one of the most powerful tools to reach a new generation, effective marketing and sponsorship through music is still often overlooked by many brands. Here’s data on what works best and why.