Tag: Volcom

Agenda Trade Show -Forum for Action Sports and Streetwear Brands Goes Big as the Kick-off to Fashion Trade Show Season Starts

Agenda proves that it was time for a new crossover show between action sports, streetwear, footwear, and denim. Here’s to taking it to the next level.

Music Tour 2010 Update: Lilith Fair Returns; Vans Warped Posts Tour Dates, Logo; Hot Topic Heads-up Sub City Take Action Tour; Country Throwdown Gains Momentum

Marketing through music is the way to go for brands looking to launch effective grassroots campaigns. Here’s a quick look at what’s going on for 2010 so far.

PacSun’s Brutal Q3 Results and Predicted Even Worse Q4 Says Volumes about the State of Action Sports Lifestyle; H&M Is Up 7%

It’s not fun to say “We told you so%u2026” when it comes to such bad news, but sometimes it just has to be said.

Volcom’s Revenues Down for 3rd Quarter But Beats Expectations So It’s All”Good”

Volcom’s one of those indicator brands for action sports-inspired youth culture fashion. Not to repeat what appears to be a highly polarizing topic from last week but%u2026

The Decline of the Action Sports Lifestyle -A Wake-up Call to an Industry That Still Thinks Its Hot

Comparing youth consumer insights over 9 years, Label Networks reveal which demographics, brands, and retailers are in decline and why, plus which sports and lifestyles are poised to pop.

ASR Fashion Trade Show’s Many New Endeavors Give Optimistic Vibe Amidst Cautionary Business Realities and Inevitable Changes in Action Sports

Admittedly later than they would have liked, ASR’s Fall Show took things in stride with many new features but change is on the horizon.

The Evolution of the ASR Trade Show to Include Class, Targeted Top Retailers, Networking Lounge, and Extended Mix of Brands Indicate New Opportunities

There’s been a lot of attention recently to the re-invention of ASR/Class, including the SIMA partnership towards making the September show a must-attend event. Label Networks’ got the scoop from VP Andy Tompkins.

Retail Round-up: EA Moves in Online Gaming Indicative of Industry Trends; Plus 2nd Qaurter Results from H&M, Volcom, Urban Outfitters, Target

Retail’s 2nd quarter results indicate consumers are not spending but innovative strategies such as what’s taking place with video gaming may just work.

Retail Round-Up: Second Quarter Results Indicate Lower Results for Uniqlo and Volcom, and Quiksilver Secures Financing; Adidas Drops 93%

Ups and downs and bank loan consolidations equal a pretty exciting retail round-up for the second quarter for some youth culture brands.

Hurley U.S. Open of Surfing Attracts 500,000 Fans, Massive Waves, Top Competitors in Surf, Skateboarding, and BMX, plus Latest Trends in Surf-related Fashion

On-going action in “Surf City” as a monster swell ripped through, attracted scores of people, stoked sponsors, and brought out the best in surf culture. Here’s the inside scoop.