The latest in the growing trends of wearable technology comes from Google’s Project Jacquard. Project Jacquard makes it possible to weave touch and gesture interactivity into any textile using standard, industrial looms. Levi Strauss is the first fashion brand to partner with Project Jacquard towards creating new interactive touch-sensitive surfaces. “Levi’s has always stayed true […]
The annual Snow Industries of America (SIA) trade show in Denver, CO, January 29-30, brought together the industry of snowboarding and skiing, but with an additional boost from outdoor sportswear, athleisure brands, and wearable technology. The lines between industries are forever blurring, and based on demand from a new, DIY youth marketplace, technology is at […]
Story and Photos by Kathleen Gasperini and Tom Wallace The Agenda Trade Show in Long Beach, CA, January 5-6, 2015, featured inspiring designs, brisk business, and a coming together of the best in action sports-inspired and streetwear fashion, footwear, accessories, and wearable technology. With an industrial theme made of a mix of barrels, pallets, and […]
Last week, Credit Suisse published an interesting report tracking the growing market of wearbale technologies. As we’ve noted in various Label Networks’ Youth Culture studies and Future Consumer Reports, wearable technologies are quickly becoming not only key components to one’s individual style, but can be the defining fashion statement overall. Ranging from watches to designer […]
As odd as it may seem, fast-fashion giant Fast Retailing’s Uniqlo from Japan continues to push digital and new media boundaries that have changed the concept of fashion marketing. From cool screensavers, to their “Lucky Counter” utilizing Twitter to achieve hype and discounted prices, to a clear favorite, the 88 Colors campaign that, like their […]
Project and S.L.A.T.E. fashion trade shows August 20-24 in Las Vegas also offered a variety of inspiring installations and creative areas where attendees could pick up on why certain trends were blossoming compared with others and where the inspirations were originating. From the perspective of youth culture and street, one such prolific area was the […]
Latest trends in wearable technologies illustrate importance of design and aesthetics for today’s savvy consumers.
Often technology experts work isolated from fashion designers, however growing trends in wearable technologies, from Nintendo gaming devices and iced-out iPods as necklaces, to colorful headphone collaborations, GPS navjackets and “friend finders,” some brands are tapping into new opportunities for both industries by creating across traditional boundaries.