Women’s surfing just got a boost for 2014 with the announcement from the Association of Surfing Professionals (ASP) that an event in Maui has been added as the final stop on the 2014 ASP Women’s World Championship Tour (WCT). The event will be hosted in the world-famous Honolua Bay from November 24 through December 6, […]
Stokehouse Unlimited, launched by former Billabong President Paul Naude, has announced yet another brand within the action sports lifestyle industry. Under the direction of Summer Rapp, formerly of Roxy, and Mandy Fry, formerly of Billabong and Volcom, they’ll be launching a women’s surf and lifestyle brand with a roll-out starting this summer, 2014. This is […]
We Are the Superlative Conspiracy (WeSC) decided to bring back its license deal, a 10-year arrangement with Oved Apparel, which also has license deals with brands such as PRPS and Modern Culture, in-house in the U.S. to try and get the brand back in line with the American marketplace. According to an interview in WWD […]
The Swatch Girls Pro China 2013 hosted by Wanning is fully underway in excellent conditions, bringing with it top female athletes in longboarding and fresh attention with the surf scene of the potential of the sport in China. Strong swells continued in Day 2 of the four-day event from November 20-24, 2013, which will determine […]
As we reported last week in our Sustainability Round-up story, H&M Conscious Foundation launched a program to gather information from employees and customers as to which 3 top global issues the Foundation should address in the coming year. The results are in with the top issue being Water: defined as “safe access to clean water […]
Once again, VF Corp’s Outdoor and Action Sports divisions are leading the charge for the mega-conglomerate with revenues up 5% to $3.3 billion and Vans up 16% in North America. The Q3 financials released Monday, October 21, 2013 indicate a strong quarter and changes including a 4-to-1 stock split. “VF is at its best when […]
The surfing season has wrapped-up for the top women pros for 2013 with Carissa Moore, 21, being crowned the Association of Surfing Professionals (ASP) Women’s World Champion. Now with the women’s division no longer a part of the Vans Triple Crown of Surfing again for the 3rd year in a row, the big North Shore […]
Business of Fashion this week has put together a fine story on how the surfing industry heavyweights have managed to miss the market on several occasions, resulting in s sagging industry that can’t seem to get out of its own way. Profiling Rip Curl, Billabong, and Quiksilver, it goes back to the history of these […]
The final ESPN X Games took over downtown Los Angeles August 1-4, 2013 in a bittersweet celebration as the X Games will move onto Austin, TX, in the summer of 2014. More than 19,000 fans came out to check out the events and activities which blanketed the L.A. Live event deck, Staples Center, and out […]
A unique space created at Project MVMNT trade show last winter was a new area of curated top female designers and brands called Street Hearts. Located on a wide black platform and placed right in the middle of the streetwear section, Street Hearts captured the attention of buyers and media, but also the other menswear […]