Why should we care about denim going green? Because this is the foundation of streetwear and youth culture fashion. First, during Texworld in Paris from February 15-19, 2016, according to Sportswear International, François Girbaud and Pakistani denim mill Naveena Denim Ltd (NDL) announced their new collaboration. Girbaud was once the brand of the 80’s and […]
Over the past couple of years, Pharrell Williams has been working with G-Star in terms of their direction on sustainability including the “Raw for the Oceans” capsule collection with his own brand Bionic Yarn which turns plastic bottles that are recycled into wearable denim, which gave G-Star a boost across the board. As more fashion […]
More stories are surfacing over the past two weeks that directly address how the fashion and footwear industries are among the biggest contributors to CO2 emissions on the planet during the COP21 conference that took place in Paris. In interesting new story from Business of Fashion, they report on the recent collaboration of Adidas with […]
Just in time to remind us all about shopping consciously and sustainably this holiday season, on November 21, 2014, the Cradle to Cradle Products Innovation Institute named its Fashion Positive launch partners, including G-Star RAW, Loomstate, Bionic Yarn, Saitex, and Stella McCartney. Cradle to Cradle Products Innovation Institute launched Fashion Positive as the first and […]
The dude must be seriously happy. Not only was he nominated at the Oscars for his hit single “Happy” for Best Original Song, but Pharrell Williams, from the Neptunes and producer for many, landed another gig as the face for Uniqlo UT’s latest T-shirt collaboration with his longtime friend, NIGO, formerly from the Bathing Ape […]