One of the most powerful sections of our Youth Culture Studies in the past few years is the changing dynamics within the Advertising section based on 13-25-year-olds’ responses to what advertising means to them and what works and what doesn’t and why. As we’ve seen over the past 11 years at Label Networks, advertising methods […]
Li-Ning dives into the American marketplace yet again. This time via ecommerce and Facebook.In our China Youth Culture Studies, the sportswear brand Li-Ning continues to crawl up the ranks as a top preferred brand among 15-25-year-olds. Interestingly however, in the United States (and elsewhere), it’s one of the biggest global brands that nobody really knows. […]
We are especially honored to have been asked to present at the Media Innovation Summit taking place November 30-December 2 in Santa Clara, CA, regarding the latest trends and shifting patterns among youth culture and electronic media and entertainment. The roster of speakers is exciting and diverse, ranging from TV and movie executives, to leaders […]
T-shirts have never been more important in youth culture fashion, often creating entire brands through cool messages and graphics. Moving into plans for 2012, here’s a recap of where things stand
Telltale changes in shopping patterns among youth culture mean an explosion in vintage/thrift stores and retro iconic trends. Here’s the latest from the leading the scene.
racking the growth of secondary markets and non-industrial manufacturing solutions.
Challenging economy has effected footwear shopping patterns among youth culture, and in our latest Youth Culture Study, store preferences indicate where specific demographics are turning to next.
This story reveals that most brand ads not only don’t “get” today’s youth, but results equal in brand backlash. But there are solutions.
Sparks of Societal Change are in the Air. Protests, College, Eco Solutions.
Taking sounds of 5 Olympic athletes at sport, Grammy winner Mark Ronson and Katy B are chosen to fuse Olympics with youth. But there are flaws in the masterly planned and expensive campaign.