Tag: youth

Japan’s Most Popular Band, X Japan, Shuts Down Hollywood Bringing an Influx of Visual Kei Fans and Fashionistas

This unique style of music-infused fashion and lifestyle is infiltrating American youth culture, mixing Anime, rock opera, Goth-Loli, and diehard Yoshiki fan inspiration.

Retail Round-up: Uniqlo’s HeatTech Boosts 11.5% Increase; K2 Licenses Core Skate Brand Adio; Forever 21 Goes Big in Japan; Quiksilver 4th Quarter Drops 11%

Strategies that work, especially among fast-fashion retailers deserve a second look–especially in global youth culture.

Communication 2010 Trends: Google’s QR Phone; Freemium Content; Tweet Search

Youth culture is always at the forefront of new communication usage patterns and technology. These 3 changes in 2010 will effect not only a new generation, but how brands will need to communicate with them in the near future.

Changes in Advertising Effectiveness in Youth Culture:”Since companies have to advertise, what type do you prefer?”

Fresh data from Label Networks provides new insight on what type of ads are working best and the distinct preferences based on certain target demographics and how things have changed in the last 6 months.

Hot Accessories from 2009 Illustrate Youth Culture’s Favorite Adornment-From Intriguingly Cool to Utilitarian to Funny

What we humans choose to accessorize with says a lot about individual creativity and trends, especially at a time when accessories have come to “represent” fashion, rescuing style when money is tight. Here’s our street report recap from %uFFFD09.

%u201CI’m Not a Gamer, I Just Play Guitar Hero” -How the New Demo of Gamers Are Changing the Industry and What the Big Publishers Are Doing to Tap New Crossover Markets

There’s a new, growing youth demo that’s adopting a different sort of gaming culture into their so-called virtual lifestyles, changing up the landscape of the industry itself and introducing new crossover opps for non-endemic brands.

China Denim Market -Surprises in Top Brands, Buying Power, Spending among Youth Market

In Label Networks’ 3rd annual China Youth Culture Study covering 15-30-year-olds across Beijing, Shanghai, and Guangzhou, despite the global economic downturn, there are new markets with great possibilities for fashion brands, particularly denim.

Youth Culture and Social Networks: Fresh Data Quantifies Communication Patterns, Key Features, and the Most Effective Brand Marketing Opportunities

Surprisingly many brands (especially in the automotive industry) don’t have a successful new media/social network strategy yet. Our results indicate what youth culture is using mostly, why, and where brands may benefit mostly in new media.

PacSun’s Brutal Q3 Results and Predicted Even Worse Q4 Says Volumes about the State of Action Sports Lifestyle; H&M Is Up 7%

It’s not fun to say “We told you so%u2026” when it comes to such bad news, but sometimes it just has to be said.

Mcommerce and the Future of Retail -Label Networks’ Report on Who’s Using Mcommerce Now and Where Things Are Heading Fast

Mobile commerce is already highly utilized in mobile-savvy countries among youth culture as a new generation skips right over the use of computers. Here’s our forecast on who’s using it best and where things are headed. Data from LN’s Fall Youth Culture Study and Japan Youth Culture Study.