Volcom’s one of those indicator brands for action sports-inspired youth culture fashion. Not to repeat what appears to be a highly polarizing topic from last week but%u2026
Influences from Manga, Anime, and Video Gaming continue to influence trends in youth culture fashion, creating a new demand for virtual designers and expanding concepts of retail opportunities.
Giant social networks are sick of watching Apple make a killing off music and they’re jealous as hell. Not to mention that they still don’t have a business model%u2026yet. Plus fresh data from LN’s Fall Study on music and technology.
When President Mobutu banned Western suits in the Congo in the %u201850’s, an entire zoot-suit backlash was launched, which today has been redefined with attitude inspiring new looks from top designers.
The differences by gender and age groups to key electronics within their lifestyles reveals much about where things are headed in youth culture when it comes to social media, communication, entertainment, and spending.
Press Release: Fall Youth Culture Study Reveals New Market Trends in Fashion, New Media, Advertising, Sponsorship Effectiveness, Technology, Sports, Spending, and More
Certain demographics and campaigns work best with viral marketing, but it’s often hard for brand and agencies to quantify. Label Networks scores the proof in this excerpt from the Fall Study 2009.
Youth Culture’s Top Categories for Cutting Back in the Next 6 Months Reveals Who’s in For a Serious Blow -Fresh Data from Label Networks’ Fall Study 2009
For those able to attend Label Networks’ capacity-crowd presentation during MAGIC, this was the one data slide that had people gasping and others quietly figuring new strategies.
Label Networks%uFFFD North American Youth Culture Study 2009 reveals that aspirations among females still much higher than males to learn top action sports. Here%uFFFDs the data.