Tag: yPulse

Highlights from Label Networks Presentation “Music and Action Sports Crossover–Connecting with Youth Culture”

Presentation_cover_200

Just back from the YPulse Mashup Conference on Youth Marketing in San Francisco, we present you with highlights from our presentation sponsored by GroupY, utilizing our data, images, analysis, and forecasts.

Levi’s Powersliding”Extreme Sport” Marketing Plan and Other Marketing Oxymorons

While the yPulse Mashup was a great success overall, one concept caught our attention of what NOT to do to reach youth markets.