We’re moving into fashion trade show season and many are announcing various changes to their plans for upcoming shows ranging from new brands on board, to conference programs, to entry eligibility.
First, Bread & Butter in Berlin, which takes place from July 2-4, 2013 with the theme “Connect” has changed their entrance policy in order to avoid what they call “trade show hoppers.” No entry will be allowed for owners and employees of the so-called vertical companies, such as H&M, Inditex, Primark, Uniqlo, Esprit, New Yorker and the like.
According to Bread & Butter, “This group surely has no intention of buying collections from the exhibitors. Therefore, this category of people is irrelevant for all parties involved with BREAD & BUTTER, and undesired at the event. With all due respect, BREAD & BUTTER asks to please follow the rules. In the case of violation of the rules, BREAD & BUTTER will make use of the householder’s rights.”
As Bread & Butter continues to grow and lead trends in fashion, it makes sense that their entrance policy would get tighter. They said that due to its international significance, ‘BREAD & BUTTER – tradeshow for successful brands’ has advanced to become one of Europe’s most frequented fashion tradeshows. The seasonally held event is an international trade and communication platform for the whole fashion industry, including industry related service contractors and providers.
Those that are allowed in for free remain the main crop of retailers, buyers, press, exhibitors’ associates, textiles associations, and distributers.
However the following will now be charged 300 Euros for a 3-day pass including:
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Producers and manufactures (if the manufactory is not owned by the brand) Companies and persons from the field of textile producing, such as: weaving mills
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suppliers of notions
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laundries
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dye-works
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finishing houses, as well as their agents and employees.
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PR and marketing agencies (if they do not work for one of the exhibitors)
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model agencies
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IT providers and the like
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shop fitters
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suppliers of shop equipment
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technical fitters and the like
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tradeshow organizers of all industries and their employees
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real estate agents etc.
Finally, “Fashion enthusiastic end-consumers” or basically those interested in fashion but not associated with a brand may not enter either, which is a similar policy for most industry-based trade shows.
Agenda Emerge
Agenda, which is also growing in popularity for streetwear, lifestyle, action sports, and sneaker culture, has added Agenda Emerge, a curated platform featuring some of the biggest innovators and industry leaders speaking about the intricacies of their business and offering emerging artists crucial insight brand building.
Agenda Emerge joins the program of the prestigious AGENDA show, which is taking place July 25-26 in Long Beach, CA. The Emerge event will be from 6-10 p.m. July 26, at the Center Theater at the Long Beach Convention and Entertainment Center and will feature a talented panel, including founders of some of the most notable brands in streetwear, including Eckō, The Hundreds and more.
“We are focusing on an event that will benefit young brand owners trying to break into the industry.” said AGENDA Founder Aaron Levant. “After 10 years, we’ve gotten to know a lot of these brands and watch them reach immense success. This is a great opportunity for the new generation of designers to learn from seasoned veterans who have turned their brands into household names.”
One of those veterans will be keynote speaker Marc Eckō, a serial entrepreneur who founded the multi-billion dollar Eckō franchise in the mid-‘80s, building his corporation to include streetwear staples, such as Eckō Unltd, Zoo York and Complex Media Group. Eckō also founded venture innovation company Artists & Instigators, as well as venture capital fund SeventySix Capital. He serves on numerous boards, including the Council of Fashion Designers of America (CFDA), Big Picture Learning (BPL) and Everloop.
Also speaking is co-Founder and Chief Creative Officer of The Hundreds, Bobby Kim, aka Bobby Hundreds. Kim has been recognized in Inc. and the New York Times magazines for guiding The Hundreds from an independent creative project into a worldwide apparel label. The Hundreds holds four flagship stores, a dynamic online magazine read by millions, a print magazine and footwear program, right in line with the company’s motto: “The Hundreds is Huge.”
Two more speakers to be announced in the upcoming weeks. Cost is $200.
The event is powered by Group Y, which will be hosting their 4th Annual Action Sports and Culture Conference on July 24, 2013 at the Long Beach Convention Center from 9 a.m. to 6 p.m.
The event theme “Authenticity” will focus on the key ingredient that is the foundation upon which youth culture and action sports are based – the ‘North Star’ in a landscape driven by commitment, progression and constant reinvention. The outstanding roster of heavy hitters whose work has impacted youth culture and action sports will draw on their experience, bringing insight and perspective on what authenticity means: how to respect the traditions of the past, break the rules of tomorrow, and recognize and embrace visionary ideas while sustaining a trajectory that is true.
The ASC presenters include: YouTube – Derek Callow – Director, Global Partner Marketing Red Bull North America – Christopher Mater, Head of Sports Marketing th13teen – riCardo CRESPO – C/C/O (Formerly 20th Century Fox, SVP Global Creative Chief ) Sol Republic & Monster Cable – Kevin Lee, CEO, VP of Brand & Corporate Development Loeb & Loeb – Brian Socolow, Partner and Chair, Sports Practice Group Brain Farm – Curt Morgan, CEO, Creative Director & Executive Producer STOKED – Steve Larosiliere, Founder & President Host & Moderator – Pat Parnell, Sports Broadcast Journalist (NBC, Fuel, ASP).
*Additional Speakers Announced Soon.
Costs:
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Basic Package $400. Includes July 24 presentations, lunch, exclusive content & networking hour.
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Deluxe Package $550. Includes July 24 VIP seating for presentations & lunch, 2-day pass to AGENDA Trade Show, gift bag and donation to STOKED.
3rd Chic-Young Blood Planned for Beijing
For youth culture brands interested in tapping into the Chinese youth culture marketplace, Chic-Young Blood trade show is the place to be. It’s 3rd edition in Beijing will take place October 25-27, 2013 at the Art District 751 D-Park during the Mercedes-Benz China Fashion Week.
Chic-Young Blood started in 2011 with 100 fashion brands, design institutes, and groups built around creating a new platform for young fashion brands and designers’ to exhibit, communicate, introduce brands to buyers, and start the conversation about the importance of a new generation of Chinese fashion consumers. That year, 17,000 visitors attended.
Since then, the show has grown and been taken into new directions that continue to attract international brands trying to crack into the Chinese marketplace, particular among denim and streetwear brands.
Chic-Young Blood this year will also feature workshops, seminars, and presentations by key players in the industry (they recently interview Jeff Staple on their site), including talks about shifts in consumer preferences. As usual, the show will feature various artists and musical performances as part of their lifestyle aspects of the show.
Brands coming back include Pony, Depot3, Metersbonwe, as well as DC Shoes, Cheap Monday, among others.
Stay tuned for more trade show updates and news.
