Global Market Intelligence

Connecting Brands

We are global leaders in providing Consumer Insights, Youth Culture Intelligence, and Brand Strategy, Youth Marketing, Creative Innovation and Sponsorship Effectiveness for brands connecting with youth culture lifestyles. Since 2000, Label Networks has created proprietary methods to gain constantly fresh primary quantitative and qualitative data utilizing a combination of remote data acquisition and analysis systems, and a unique network of Global Youth Culture Experts and Analysts. The results offer scientific and intuitive information, which Label Networks uses as the basis for brand strategies to connect today's original thinkers in branding, marketing, and sponsorship to the youth marketplace.

Since 2000, Label Networks has created proprietary methods to gain constantly fresh primary quantitative and qualitative data utilizing a combination of remote data acquisition and analysis systems, and a unique network of Global Youth Culture Experts and Analysts. This, in turn, has created not only a vast diversity of subscribers and clients seeking what we deliver, but a network of people inspired to be a part of the delivery of information that Label Networks’ seeks. The results equal higher quality and timely insider information, primary data and analysis, leading-edge visuals from new global sources, and the tools from which smart, relevant, and sometimes unconventional, brand strategies are created.

Label Networks offers Brand Strategies, utilizing our own data and/or custom research, and analysis and consulting based on more than 17 years creating programs in global youth culture markets. Such branding strategies range from campaign planning and testing to sponsorship programs, targeted demographic marketing, cause-marketing programs and branding, and new category product launches.

Trends are not for sale...

Trends are new cultural movements that follow their own course of birth, life, + death. They can be created, analyzed, enhanced, + propagated. Yet too often, once trends are "defined" corporations, agencies, + media make the mistake of trying to force their way into them or worse yet, "own" them in their attempts at being cool. Historically, this has rarely ever worked without access to exorbitant budgets. And unfortunately, the faster trends change, the more carnage to marketing, branding, + advertising budgets lay in their wake. Our goal is to find out what's truly going on inside the youth cultures of 13-25-year-olds on a local, regional, + global level. We work from the inside out, organically identifying the most influential components of new trends by being in the environments such trends are taking place, + then looking at it from different viewpoints + across cultures. You can walk past a big idea if you have your cultural blinders on.

Through insightful questions + a network of passionate knowledge seekers around the world, we record answers based on face-to-face questions, + scientifically, analytically, + intuitively, put it all together. The idea is to provide the tools from which to inspire others to make their own, most intelligent, decisions; to provide new correlations + ideas to the pieces needed most-but not to own a trend, rather, to become a part of it, + to shape it for yourself. It is this philosophy behind what we do that makes Label Networks stand apart.