Ever since David Beckham’s Bodywear launch for H&M in 2012, there’s been increased demand for more from the collaboration. Now, going head-to-head with other swimwear brands, and board short manufacturers, H&M has announced the debut of the David Beckham swimwear collection scheduled to hit stores on Thursday, May 22, 2014. For the kick-off, David Beckham […]
As activewear, particularly yogawear, continues to grow among a new generation keen on yoga and wearing sustainable brands, more brands are entering this space and doing well. PrAna, a leader in lifestyle activewear, yogawear, and sustainability, announced on April 29, 2014, the acquisition by Columbia Sportswear Company for $190 million. Columbia, which also owns Mountain […]
On April 25, 2014, VF Corporation reported their financial results for their first quarter, which were up mostly due to the strong demand for Vans, The North Face, and Timberland which as a category Outdoor & Action Sports was up 12%. “VF’s first quarter results reflect the continued strength of our brands and our global […]
REI continues its pledge to get more younger people, and a greater diversity in touch with nature. On Earth Day, REI Foundation announced that a total of $410,000 would be awarded the Children & Nature Network (C&NN), Futuro Media Group, Outdoor Foundation and YMCA of the USA. “The REI Foundation’s mission is to better connect […]
In their 5th year as a sponsor of the Coachella Music and Arts Festival, H&M has had a busy week already. But yesterday, at Coachella, they announced their next designer collaboration with Alexander Wang, and the release of their latest Sustainability Report from 2013. In terms of the collaboration, this partnership marks the first time […]
The dude must be seriously happy. Not only was he nominated at the Oscars for his hit single “Happy” for Best Original Song, but Pharrell Williams, from the Neptunes and producer for many, landed another gig as the face for Uniqlo UT’s latest T-shirt collaboration with his longtime friend, NIGO, formerly from the Bathing Ape […]
In a letter to the surfing industry and posted on the Association of Surfing Professionals (ASP) site, legendary surfer Kelly Slater says good-bye to his long-time sponsor Quiksilver and tells of his plans to embark on his own brand with the Kering Group. The 11-time ASP World Champ will be launching his own sportswear/lifestyle apparel […]
American Eagle Outfitters released its financial statement today, March 11, 2014, with undeniably one of its worst quarters ever. Consolidated comparable sales for the 13 weeks decreased 7% over the same 13 week period last year. Gross profit decreased 28% to $332 million. Jay Schottenstein, Interim CEO stated, “The Company’s results in 2013 were highly […]
Under the direction of Summer Rapp, formerly of Roxy, and Mandy Fry, formerly of Billabong and Volcom, a new women’s surf brand has been named, Amuse Society. The brand is the third brand announced by Stokehouse Unlimited, a conglomerate created by Paul Naude, formerly from Billabong. Stokehouse’s first brand was Vissla, a men’s surf brand […]
On Thursday, February 20, 2014, the Association of Surfing Professionals (ASP) and Samsung Electronics Co., Ltd announced Samsung’s title sponsorship of the ASP World Championship Tour. Here’s more from the ASP announcement: “From the beginning, our goal has been to elevate the platform of this tremendous sport through top-of-class media and sponsor partnerships,” Paul Speaker, […]