Aeropostale today announced their Q2 financials and once again, show that they are struggling within a challenging climate for retailers. Today’s youth culture demographic is less interested in buying what they have to sell. As we’ve noted in many of this year’s Youth Culture Studies, and our upcoming Sustainability and Fall Youth Culture Studies 2013, […]
Shifts at Billabong continue as the recent takeover from Altamont Consortium and GE Capital include more changes. The major news is that Paul Naude, President Americas for Billabong is resigning to pursue other opportunities. After 15 years at the company and continued efforts to save it, he’s ending his time with the brand. Last month […]
Advanstar, owners of fashion trade shows such as Magic and Project, launched their ecommerce trade show version, Shop the Floor back in February, 2013. This allowed vendors and buyers to basically shop the trade show online 30 days before and after the actual event in Las Vegas. Similar to other companies moving to online trade […]
Billabong’s CEO Launa Inman has been ousted and replaced with Scott Olivet, a former Oakley executive and previous Nike executive, apparently as part of a new plan lead by potential funding from Altamont Partners. So, the saga continues for the beleaguered surf brand, which also sold its last greatest asset, DaKine for Australian $70 million. […]
Youth culture in the United States is one of the most important demographics shaping the landscape of the global future not only because of their vast spending power, but because they lead as a primary source of global inspiration for many other youth markets. In an effort to understand the most vital youth culture markets, […]
GROUP Y, the original collective of youth marketing, action sports and entertainment professionals will launch 4th Annual ASC Action Sports + Culture in conjunction with the AGENDA trade show. The event takes place from 9 a.m. to 6 p.m. July 24, 2013 at the Center Theater at Long Beach Convention and Entertainment Center (same location […]
The rise of mobile gaming via fashion styling of virtual avatars has flipped the script for the fashion industry and provided a growing cross-over platform for tech, video gaming, mobile phone culture, and fashion. The latest in this space is Rachel Zoe’s social gaming company called Crowdstar which is launching a mobile fashion game called […]
Italian fashion designers Domenico Dolce and Stefano Gabbana were convicted today, June 19, 2013 of tax evasion for hiding $1.3 billion and given a suspended jail sentence of one year and 8 months. This came through after the second time they’ve been brought to court. The first resulted in the designers being charged a $440 […]
Getting the story out is one of the most vital things a brand can do to spread their message. In the age of technology and changing dynamics of social media, there are several ways now to do this, however one of the most vital is through video formats. Several years ago, we actually started a […]
Today, June 11, 2013, VF Corp., owners of Vans, The North Face, Wrangler, Timberland, among others, announced a bold new strategy of reaching $17 billion in revenue by the year 2017 with $18 in earnings per share, equaling a 5-year growth plan of 10 to 13% per year. The growth plan includes 8% from organic […]