New moves by Iconix and VF Corp indicate that new target markets are in store for American brands seeking growth.
Author: Ryley Bane
Asian and European Expansion for Big Players Indicates New Target Markets for Iconic American Brands
Footwear and Sneaker Shopping Patterns in Youth Culture -Top Store Preference Shifts By Gender Lead to New Market Opportunities for the Industry
Challenging economy has effected footwear shopping patterns among youth culture, and in our latest Youth Culture Study, store preferences indicate where specific demographics are turning to next.
VF Corp Hits Record Financial Results for Third Quarter with Revenues Up 23%
Clearly the acquisition of Timberland was a good thing, plus the Outdoor and Action Sports categories are popping for the conglomerate.
Google Launches Merch Store for Bands to Sell Off YouTube Clips
Partnering with Topspin, Songkick, iTunes, and Amazon, Google’s YouTube Merch Store will pack it in for musicians and fans.
Why Get Sponsored When You’re Bigger Than Your Sponsors? Introducing the Shaun White Supply Co.
Shaun White’s new gig with D6 Sports could trigger changes in action sports as he rolls out his own stuff (except for snowboards which Burton is probably stoked about).
Facebook Moves Towards Becoming a Music Platform and Adopts Twitter-like Features
In anticipation of F8 Summit, Facebook is rolling out the latest news: possible partnerships with Spotify, Mog, Rhapsody.
eBay’s Launched a Fashion Outlet -Largest Virtual Discount Mall in the U.S.
Top designers discounted online bring major change to the fashion industry as we know it.
Missoni for Target Starts Masstige Frenzy -First Shuttering Pop-up at Bryant Park From Sold-out Situation to Today’s Online Debut Taking Target Offline
This may just be one of the most successful hi-lo fashion collabs this year.
Cool Collabs: Label Networks’ Top Pics in Streetwear and Contemporary Collaboration-Mishka, Outlier, Obey, Uniqlo
From Mishka to Uniqlo, here are some big collabs with niche recipes for success, and small collabs with bold predictions for the future.
Gloomy Back-to-School for Retailers, Especially on Cusp of Q2 Low Performances by PacSun, American Eagle, Others
Changes in shopping patterns among youth culture as recession barrels in greatly effects second half predictions for 2011.