When a niche brand gets a big investor, significant changes often happen.
Author: Ryley Bane
VF Corp, Owners of Vans, The North Face, Wrangler, Just Added Timberland to Roster in a $2 Billion Deal
Crossover between outdoor and action sports just got tighter as VF acquires Timberland and Smartwool.
Life in an iCloud -Technology Moving at the Speed of Real-Time
Apple CEO Steve Jobs took the stage today at WWDC and announced a new cloud-based service that does a multiple of things, including changing the music industry.
Boardshorts Round-Up: Scouring the Scene for Summer, Here Are Alternative Picks in Boardshorts Styles, Brands, and Aesthetics Changing Beach Culture
Boardshorts take on many roles when it comes to summer fashion, from surfing to eco-friendly associations, to beach and streetwear crossover, to neon geometrics and coastal heritage.
Retail Round-up: GAP Drops 23%, Cost of Goods Outweighing Retail Price Increases; Zumiez up 18.8%; Snowboard Olympic Medalist, Hannah Teeter Launches SweetCheeks Underwear
Fashion retail in major flux as sourcing costs rise and retail costs struggle to keep margins stable. And the launch of a cool underwear brand.
Bikes X Art -Shepard Fairey’s Agency Collaborates Again with Trek This time for Team RadioShack
The Art of Transportation is something we often refer to when it comes to one of the significant changes in how a new generation is re-thinking aspects of their lifestyles. In this case, the upcoming Madone 6.9 SSL combines traditional RadioShack iconic colors and Fairey’s iconic messaging.
SkullCandy Buys Astro Gaming for $10.8 Million While Also Disclosing Net Loss of $9.7 Million Last Year -Go Figure
Latest zigzagging news in the popular accessories trend of designer headphones.
Volcom Sold to French Lux Brand PPR, Owners of Puma, Gucci, for $607.5 Million
Recent mergers are another indicator of changes in action sports-inspired brands and industry.
Osama Bin Laden’s Raid Tweeted, Social Media Spreads Word Faster Than TV
The news heard the world over comes in unique formats.
Pepsi’s Social Vending Machine Attempts to Better Connect with Consumers Plus Offers Gift to a Friend Options and”Random Acts of Refreshment”
Interactive vending technology, a daily part of life in Japan, ramps up in the U.S., now via Pepsi.