Emphasis on their Outdoor and Action Sports categories, and international growth indicate where VF expects their greatest market opportunities lie.
Author: Ryley Bane
Planning for the Next $5 Billion: VF Corp Outlines Strategy for Growth and What This Means for Brands Like Vans, The North Face, Lee, John Varvatos, and 7 For All Mankind
American Eagle’s 4th Quarter Is Up, But Speculation Surfaces As Target Acquisition and New CEO Prospects Underway
Changing tides for this popular brand indicates shifts in the marketplace for youth retailers overall, as higher costs of cotton and other things are forcing new changes for 2011.
Coca-Cola Music–Attempt to Connect with Teens Still Misses Mark
Coke wakes up to recognize new teens may not know them, and launches music campaign that indicates lack of knowledge about the marketplace.
Retail Round-up: VF Announces 11% Increase; Abercrombie and Fitch Announces Increase and More Hollisters; H&M Launches Taps Into Unisex with New AIDS Benefit Collection
Many youth culture retailers are figuring out new ways to stay profitable. Here are the ones on top.
Youth Culture X Smart Phone-The Future of Mobile Strategies
Fresh data from Label Networks’ Spring Youth Culture Study 2011 reveals what’s re-shaping mobile strategies and how best to reach today’s new target market.
Retail Round-up: A Bathing Ape Sells to China’s I.T for a Relatively Low $2.8 Million; Top Teen Retailers Halt Monthly Same Store Sales Reports; Tommy Hilfiger Launches Pop-up Prep World and Tour; Gap Shake-up
Evolution of retail landscape continues with interesting acquisitions, financial reporting. and new collections hoping to match economic changes in youth culture markets.
SkullCandy Raises $125 Million for IPO; Goes Under Nasdaq Symbol SKUL
Designer headphones continue to lead youth culture trends when it comes to wearable technologies. SkullCandy going public proves it.
Bread & Butter Berlin Breaks Records with Number of Visitors from Various Countries, Indicating Strong Fashion Trade Show for Street and Urbanwear
The numbers are in and the final impressions are recorded as Bread & Butter releases latest figures on a successful show.