Success stories in an economically challenging time are always good to hear. In this case, VF Corp revenues are up with projected growth and interesting marketing plans for X Games and Vans OfftheWall.tv.
Not many brands hope to get out from the VF umbrella, just ask Vans, The North Face, Wrangler, and other happy campers, but legendary Varvatos hopes to leave the fold.
Retail Round-up: American Apparel Appoints Former Blockbuster Exec as President; Fast Retailing’s Uniqlo Reduces Forecast; Sneak-Peak of Lanvin for H&M
Latest from the basics brand American Apparel and fast-fashion giants Uniqlo and H&M both of which continue to capture the attention of youth culture globally.
From new social media campaigns via Twitter, to designer collabs and more, these two retailers continue to capture youth culture marketshare. Here’s the latest.