End of summer and back-to-school predictions reveal significant differences in youth culture brands and retailer’s strategies.
Author: Ryley Bane
Lost Generation: Examining the Changing Psychodemographics of Youth Culture Today, Brands Can Create Authenticity and Do Good by Supporting Key Concerns
Taking a look at what youth markets are most effected by in their daily lives, from lack of jobs, to gas prices, to teen suicide, provides new understanding and ways to connect to a new generation.
Creative Collabs Round-up: C.R. Stecyk III for Curated by Arkitip, Palladium’s Exploration Campaign with Johnny Knoxville, Burton’s Vapor with Paul Smith, Hit and Run for Levi’s Curve ID
Fashion Favorites Have Shifted in Youth Culture Due to the Economy, Spending Patterns, and Styles. Fresh Results from Label Networks’ Summer Youth Culture Study Reveal Where Market Opportunities Now Lie
“When it comes to fashion, what type of brands are you becoming more attracted to?” Fresh data and analysis by Label Networks.
Denim: The Size of Market, Which Youth Demographics Are Buying Most, Best Price Points, and Greatest Potential
The recession has taken its toll on many fashion industries, particularly premium denim, however based on in-depth cross-tabs of our youth culture data, certain new markets reveal far more resiliency and growing at targeted price points.
NYC Pop-up Round-up: Pop-up Dumpster Pools on Park Ave.; Pop-up Pop-Tarts in Times Square; Pop-up Pot Plants in Brooklyn
What Would Make It Easier for You To Buy the Things That You Like the Most?
Fresh data from LN’s Summer Youth Culture Study illustrates new preferred ways that 13-30-year-old’s would like to shop. Dynamic changes show great marketing possibilities.