Author: Ryley Bane

Adidas to Launch a Sports Drink with Coca-Cola, Aquarius Pro, and Plans to Revive Reebok

Tests started in Japan, but plans for a global roll-out are underway as the footwear and apparel giant collabs with the beverage giant to produce an isotonic fitness drink.

UK’s Topshop Opts for Expansion in China and Brazil Before the USA Indicating Shifts in Global Opportunities for Key Youth Culture Retailers

If billionaire Philip Green, owner of the private chain and highly successful Topshop stores is correct, new markets for growth have shifted.

Label Networks’ Mobile Culture Lab to Launch Vans Warped Tour Android App, iPhone App for Skaters’ BiebelsWorld, Apps for Keep-a-Breast Foundation and Center for Biological Diversity

Latest wireless development applications for the youth culture mobile markets to be deployed, ranging from music tours, to skate, to non-profits.

Shepard Fairey Obama Poster Spoof in Ironman 2

Robert Downey, Jr. as Ironman is one thing, but the Obama poster spoof is iconic.

Japan / Marketing/Advertising / New Media / Spending Patterns / Technology / Trends
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Label Networks reveals top mobile communication methods most applicable for capturing a new generation of cell phone users.

Retail Round-up: Uniqlo’s HeatTech Boosts 11.5% Increase; K2 Licenses Core Skate Brand Adio; Forever 21 Goes Big in Japan; Quiksilver 4th Quarter Drops 11%

Strategies that work, especially among fast-fashion retailers deserve a second look–especially in global youth culture.

Communication 2010 Trends: Google’s QR Phone; Freemium Content; Tweet Search

Youth culture is always at the forefront of new communication usage patterns and technology. These 3 changes in 2010 will effect not only a new generation, but how brands will need to communicate with them in the near future.

Changes in Advertising Effectiveness in Youth Culture:”Since companies have to advertise, what type do you prefer?”

Fresh data from Label Networks provides new insight on what type of ads are working best and the distinct preferences based on certain target demographics and how things have changed in the last 6 months.

Action Sports Trade Shows’ Tit-for-Tat as Both ASR and Agenda Add-on or Team-up with a Skate Entity

It seems that everyone wants skateboarding in their trade shows as the battle begins for which show will dominate when it comes to action sports in 2010.

%u201CI’m Not a Gamer, I Just Play Guitar Hero” -How the New Demo of Gamers Are Changing the Industry and What the Big Publishers Are Doing to Tap New Crossover Markets

There’s a new, growing youth demo that’s adopting a different sort of gaming culture into their so-called virtual lifestyles, changing up the landscape of the industry itself and introducing new crossover opps for non-endemic brands.