Certain demographics and campaigns work best with viral marketing, but it’s often hard for brand and agencies to quantify. Label Networks scores the proof in this excerpt from the Fall Study 2009.
Label Networks’ launch of the North American Youth Culture Fall Study ’09 preview takes a peak a fresh results in footwear and sneaker culture, illustrating changes in preferences in the marketplace.
Youth Culture’s Top Categories for Cutting Back in the Next 6 Months Reveals Who’s in For a Serious Blow -Fresh Data from Label Networks’ Fall Study 2009
For those able to attend Label Networks’ capacity-crowd presentation during MAGIC, this was the one data slide that had people gasping and others quietly figuring new strategies.
American Eagle Outfitters 2nd Quarter Shows Drop but Re-vamped Women’s Denim a Beacon of Possibility -Label Networks’ Upcoming Fall Study Indicates Growth
Retail Round-up including American Eagle, DC Shoes, and J. Crew. Seeing how each deal differently shows where certain strategic decisions have been a good thing -especially in predicting fall fashion designs.
Retail’s 2nd quarter results indicate consumers are not spending but innovative strategies such as what’s taking place with video gaming may just work.
From Hollister to H&M, Abercrombie to Aeropostale, it’s a mixed bag of tricks as certain brand strategies work while others don’t based on changes in consumer preferences and spending.
