We are pleased to announce the release of our 15th Annual Spring Youth Culture Study! Thank you to everyone at Label Networks, as well as our freelancers and field team managers, that helped make this Study one of the best in our history. Here’s more: April 14, 2015, Los Angeles, CA— Fresh consumer insight from […]
More changes once again have been announced from American Apparel, as today, April 7, 2015, it was announced that Joseph Pickman, formerly from the Band of Outsiders, has been chosen by CEO Paula Schneider to head-up the men’s design team. If any of his new designs look like Band of Outsiders, we can expect some […]
In a recent collaboration with producer, DJ Diplo, K-Swiss is attempting a new campaign that calls in young entrepreneurs to help them rebuild the brands from design to marketing, advertising, social media promotion, and various creative endeavors. This is another interesting example of figuring out ways to bring in the consumer into the process of […]
Converse has launched a new campaign called Made by You that takes a look at 100 sneakers worn by legendary international players in music, arts, and fashion. The idea taps into a new marketing campaign within the DIY spirit of the quintessential youth market shoe and spirit of creating one-of-a-kind kicks. Key shoes featured include […]
Etsy, the favorite online retailer for crafted goods, has decided to go public. The company filed with the U.S. Securities and Exchange Commission yesterday, March 4, 2015, and is looking to raise $100 million. According to their filing, Etsy says they have 1.4 million sellers and 19.8 million buyers, with a revenue of $108.7 million. […]
Target lost its cheap chic cache a couple of years ago, especially among youth culture shoppers. As our data has shown, Target used to be an important location for shopping for inexpensive fashion. The masstige collaborations were impressive, and the mix of items for sale including personal electronics, music, and beauty, made Target a fairly […]
Nasty Gal, the increasingly popular ecommerce site for edgy new designers and vintage fashion, just announced another round of investment at $16 million and the addition of former Apple executive, Ron Johnson. This is a Series C round, which is less than the $40 Series B round, but still shows the brand is on a […]
The 70’s-inspired sexy Polaroid vibe of American Apparel has been a huge part of the appeal to this popular, vertically integrated brand. But as of yesterday, it looks as though the new leaders, headed up by Paula Schneider as CEO for ousted Dov Charney, is about to change in dramatic fashion. On Thursday, February 19, […]
VF reported their fourth quarter results for 2014, and outlook for 2015 today, February 13, 2015. Revenues were up 8% to $12.3 billion. The leaders for the corporation were once again The North Face and Vans. The big news however is that Vans passed the $2 billion dollar mark in 2014 to become VF’s second […]
Iconix Brand Group, Inc. the company with investments in Modern Amusement, Billionaire Boys Club, and licensee for brands like Ocean Pacific and Rocawear, announced this week that they have purchased 75% of Pony for $37 million in North America, with 25% by Anthony L&S, which licenses G-Star Raw Footwear. Iconix has the option to expand […]