Just after investing in Firewire and sustainable surfboards, and the launch of his sustainably driven apparel brand Outerknown, Kelly Slater has partnered with PBteen to design a sustainably driven furniture collection of 40 pieces for teens due out in April, 2015. “I’m really excited to be working with PBteen on this project,” said Slater. “While […]
Changes in spending patterns among today’s youth culture market means that retailers and brands need to incorporate new methods to fit the needs of buyers who are easily adept at technology, social media, and mobile phone culture. That’s why Adidas’ latest app that lets people get in a virtual line for fresh kicks is on […]
The writing was on the wall for the teen retailer when on January 7 of this year, Wet Seal announced the closing of 338 stores and a lay-off of 3,695 employees. On January 16, 2015, Wet Seal announced that it had filed for chapter 11 bankruptcy. Ed Thomas, Wet Seal’s CEO said, “After careful consideration, […]
Wet Seal is among the many teen retailers mostly sequestered to malls that are not doing well in the last couple of years. Today, January 7, 2015, the hammer fell with the 338 stores to close, which is two-thirds of the company’s stores, and 3,695 employees laid-off. Employees who were laid-off were given a one […]
It’s been a tumultuous ride for the kingpin of fashion weeks, the New York Fashion Week, over the past few months. And today, it was announced that their title sponsor, Mercedes-Benz has pulled out of the title sponsorship role. In addition, WME-IMG which owns Mercedes-Benz Fashion Week said it is acquiring their rival, Made New […]
It looks like the ouster of American Apparel founder Dov Charney is under question. The 6th largest investor of America Apparel, Bigger Capital Fund, is questioning the amount of information that was given to investors before making the final decision to fire Charney. According to Bigger Capital, in a letter from Bloomberg News, there was […]
After ending a 23-year relationship with Quiksilver in April this year, Kelly Slater has moved on to create his own lifestyle fashion brand, Outerknown. As we’ve written about before, Outerknown is one of those highly anticipated new brands that’s changing the course fashion for many reasons. First, while surfing is obviously at the heart of […]
The writing was on the wall for Mike Jeffries, CEO of Abercrombie & Fitch, as the teen retailer continued to struggle to re-capture its credibility within the youth marketplace. As of today, December 9, 2014 Mike Jeffries will no longer be the CEO. Jeffries, 70, was also stripped of his chairman roll earlier in the […]
The Billabong saga which seemed as though it would go down in surfing history as one of the great fails of our time has announced that they plan to rebuild more stores. According to CEO Neil Fiske, Billabong is ready “right now.” “Stores are key to a brand’s health over time,” Fiske said in an […]
The latest cause-related collaboration is coming from Toms and Target with their new collaboration on a collection of women’s and men’s apparel, as well as housewares being released on November 16th. Blake Mycoskie has unveiled his latest revelation in a quick video that brings the casual California lifestyle to Target shoppers for all under $50, […]