Youth culture changes in what influences them most when buying fashion now, reveals some new opportunities for capturing marketshare. Fresh results from Label Networks’ Summer Youth Culture Study 2010 -Back to School.
What’s hot in youth culture based on what’s actually being worn is often at odds with designer’s predictions and various runway fare. Here’s a look at summer’s trends.
While knowing which brands are most preferred is of great importance, understanding why, and where the shifts have changed the most by demographics can be even more telling. LN forecasts for Summer Study 2010.
Social currency and where the creative cultural crossovers occur among China’s youth can provide a profound lesson in what works in reaching generationally tech-savvy youth, including how North American brands can tap into the world’s largest youth culture market.
Why Shanghai is the place to be right now, and how more brands are looking to China as a new source of inspiration, revenue growth. Includes images, data from LN’s China Youth Culture Study.
Tapping the old to create something new is at an all-time high for 2010 resulting in the rise of vintage/thrift stores across the board. A round-up of busy Paris vintage stores, backstreet hotspots in Harajuku, East London’s Brick Lane, plus data changes in retail preferences.