Category: Sneakers/Footwear

Olympics Launches Medal Design Competition for Young Designers for Youth Olympic Games Lillehammer 2016

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The International Olympic Committee (IOC) today launched a competition offering fans and young designers the opportunity to make Olympic history by designing the medal for the Lillehammer 2016 Winter Youth Olympic Games. Submissions will be accepted until 1 June 2015 at www.medaldesigncompetition.com In keeping with the IOC’s mission for the Youth Olympic Games to be […]

Greenpeace’s #DetoxCatwalk Reveals Fashion’s Leaders (H&M, Adidas) and Greenwashers (Nike, Gap) and Goals to Reach Zero Hazardous Waste by 2020

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Over the past three years, hundreds of thousands of activists, fashionistas, bloggers and consumers have come together to call for fashion without pollution. From record-breaking strip teases to social media storms, people power brought about Detox commitments from 18 major fashion companies. Greenpeace’s Detox Catwalk now reveals who is delivering on their commitments, and who […]

Vans Launches Feature-Length Global Skateboarding Movie, PROPELLER, Featuring Modern and Legendary Skaters, but Where Are the Women?

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In their highly anticipated first-ever feature length skateboarding movie called PROPELLER, Vans, the leader in skateboarding footwear, has brought together some of the most important modern skateboarders and legendary pioneers in the industry. Directed by filmmaker Greg Hunt, and based on the teaser, the movie looks to be every bit inspiring and classic as the […]

Converse’s New Campaign, “Made by You” Taps into DIY Spirit, Musicians, Artists

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Converse has launched a new campaign called Made by You that takes a look at 100 sneakers worn by legendary international players in music, arts, and fashion. The idea taps into a new marketing campaign within the DIY spirit of the quintessential youth market shoe and spirit of creating one-of-a-kind kicks. Key shoes featured include […]

Burton U.S. Open Highlight the Best Snowboarding Has to Offer, Big Competition, Music Festival, Awareness, and Lifestyle—and Best of All, Equal Prize Money

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By Kathleen Gasperini and Ryley Bane The Burton U.S. Open of Snowboarding is the largest and longest-running snowboarding competition in the world. Last week in Vail, CO, the Open marked its 33rd anniversary and wrapped-up another epic event series with Kelly Clark claiming her 8th U.S. Open title in the Superpipe and Jaime Anderson taking […]

Liberty Fairs Brings Heritage, Modern Renegade, Architectural Patterns, and New Spins on Nature, and Sport-Inspired Lifestyle Fashion Leaders Together

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Liberty Fairs fashion trade show is quickly becoming the most progressive gathering of the tribes across a range of inspiring fashion, accessories, footwear, and beauty. The Las Vegas edition from February 16-18, 2015, is part of the Modern Assembly collaboration with other shows including Agenda and Capsule. There were many aspects to the growing popularity […]

BREAD & BUTTER BERLIN Announces Fresh Plans for July Edition Including the Modern Urban Lifestyle, Space for Up-and-Coming Brands and Concepts, and Sustainability

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Bread & Butter is back in action and has announced some innovative new plans or their July 7-9, 2015 show at their usual place, the Berlin-Tempelhof, including the theme Modern Urban Lifestyle. As we’ve been saying for the past few years now, fashion trade shows have to change to keep up with lifestyle shifts in […]

VF Corp Announces Vans Passed the $2 Billion Dollar Mark

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VF reported their fourth quarter results for 2014, and outlook for 2015 today, February 13, 2015. Revenues were up 8% to $12.3 billion. The leaders for the corporation were once again The North Face and Vans. The big news however is that Vans passed the $2 billion dollar mark in 2014 to become VF’s second […]

Iconix Brand Group Buys-up Rights to Pony for $37 Million

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Iconix Brand Group, Inc. the company with investments in Modern Amusement, Billionaire Boys Club, and licensee for brands like Ocean Pacific and Rocawear, announced this week that they have purchased 75% of Pony for $37 million in North America, with 25% by Anthony L&S, which licenses G-Star Raw Footwear. Iconix has the option to expand […]

Snow Industries of America Trade Show Reveals That Fresh Trends in Snowboarding and Skiing Apparel and Hardgoods Is Moving Fast In Crossover Directions, Towards Capturing New Consumers

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The annual Snow Industries of America (SIA) trade show in Denver, CO, January 29-30, brought together the industry of snowboarding and skiing, but with an additional boost from outdoor sportswear, athleisure brands, and wearable technology. The lines between industries are forever blurring, and based on demand from a new, DIY youth marketplace, technology is at […]