Retail Round-Up of the Big Guys: JCPenney’s Hefty Social Media and Mobile Strategy, Including Action Sports; H&M Up; Uniqlo up and Launch of Bangladesh Fair Trade Program; Forever 21’s Designer Collab; Hilfiger’s New Lifestyle Collection for Twentysomethings
Retail Round-up: The Gap in China, H&M up 30%, Forever 21 Opens in NYC; Nike up 8%; Levi’s Launches XX Division for Premium; Alloy bought by ZeinickMedia for $126.5 million
Acid wash denim, strategic rips, bright colors, florals, and off-the-shoulder silhouettes created a unique range of genres and styles indicating where things are headed for Fall 2010.
Youth Culture Shopping Pattern Changes for the Holidays and Q1 2010 -Fresh Report Illustrates Data Results on Where the Market Plans to Shop Mostly in the Next 3 Months
Recession shopping trends regarding changes in preferences for Malls, Fast Fashion, Vintage/Thrift, Exchange, Online, Direct-from-Brand Sites, Ebay, and other options reveal unexpected results and why certain shopping patterns are emerging.
From Hollister to H&M, Abercrombie to Aeropostale, it’s a mixed bag of tricks as certain brand strategies work while others don’t based on changes in consumer preferences and spending.
Unique report on preferred shopping destinations reveal forecasts of what retailers and brands can expect as market opportunities from youth culture consumers.
As one of the highest-grossing markets in youth and street fashion, T-shirt brands that score high as favorites indicate where things are headed and why.