Tag: action

Winter X Games 15 Sets Records; Shaun White Captures 4th Gold, Kelly Clark Stomps 1080 for Gold, and Torstein Horgmo Launching a Triple Corkscrew for Gold

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The X Games, a.k.a. the youth culture’s Alternative Olympics, set records all over the place, with 114,200 in attendance at Aspen, CO, record-breaking athletic feats, new event debuts, and heroes.

PacSun Reports Same-Store Sales Decrease of 3%

The struggling action sports retailer PacSun still suffers, mostly with their young women’s collection, but remain optimistic.

ASR Folds

Shocking news, but after 29 years, the Action Sports Retailer Trade Show has ended.

Snowboarding: Size of Market, Perceptions, and What It Will Take to Get the Next Generation Stoked to Ride

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Fresh data from our Fall Youth Culture Study 2010, combined with forecasts from previous Label Networks’ data provides insight into how this industry is taking shape and where market potential lies.

VF Corp Announces Profitable Third Quarter up 7% with The North Face and Vans Leading the Charge

Success stories in an economically challenging time are always good to hear. In this case, VF Corp revenues are up with projected growth and interesting marketing plans for X Games and Vans OfftheWall.tv.

Action Sports Size of Market–Surf, Skate, Snowboarding, BMX, Wakeboarding, FreeSkiing, Motocross–Plus Preferred Sports Programming Show Shifts in Youth Preferences, Participation, Opportunities, and Decline

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To accurately quantify size of market requires data of youth that participate vs. those that don’t vs. those interested. Label Networks’ Fall Youth Culture Study includes fresh results for all action sports, plus shifts in programming preferences, viewing patterns, and crossover potential.

Skateboarding Size of Market: Fresh Data Quantifies the Good, the Bad, and the Ugly

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This action sport has gone through significant change in the last few years, in particular the last year. Fresh data from Label Networks’ Action Sports Report within the upcoming Fall Youth Culture Study reveals what to expect next.