Retail Round-up: VF Announces 11% Increase; Abercrombie and Fitch Announces Increase and More Hollisters; H&M Launches Taps Into Unisex with New AIDS Benefit Collection
Winter X Games 15 Sets Records; Shaun White Captures 4th Gold, Kelly Clark Stomps 1080 for Gold, and Torstein Horgmo Launching a Triple Corkscrew for Gold
The X Games, a.k.a. the youth culture’s Alternative Olympics, set records all over the place, with 114,200 in attendance at Aspen, CO, record-breaking athletic feats, new event debuts, and heroes.
Fresh data from our Fall Youth Culture Study 2010, combined with forecasts from previous Label Networks’ data provides insight into how this industry is taking shape and where market potential lies.
Success stories in an economically challenging time are always good to hear. In this case, VF Corp revenues are up with projected growth and interesting marketing plans for X Games and Vans OfftheWall.tv.
To accurately quantify size of market requires data of youth that participate vs. those that don’t vs. those interested. Label Networks’ Fall Youth Culture Study includes fresh results for all action sports, plus shifts in programming preferences, viewing patterns, and crossover potential.
This action sport has gone through significant change in the last few years, in particular the last year. Fresh data from Label Networks’ Action Sports Report within the upcoming Fall Youth Culture Study reveals what to expect next.