Despite fashion and retailers going through an economically hard time, especially when it comes to youth culture and action sports fashion, the trade show scene continues to change rapidly, as seen with the recent announcement that UBM, parent company of MAGIC, Project, and Pool, has acquired Business Journals Inc., owners of MRket, Accessories, and Stich. […]
It can be said that the flagship Agenda fashion trade show in Long Beach January 7-8, 2016, showcased one of the most truly authentic and creative environments in fashion that we’ll see throughout this fashion trade show season. In part, it’s because this show, created by Aaron Levant, stemmed from a history of offering an […]
Agenda trade show kicks-off today July 9, 2015, in Long Beach, CA, bringing together the leaders in the industries of streetwear apparel, footwear, action sports inspired fashion, urbanwear, skate, and accessories. This is the show that starts the next round of fashion trade shows coming through, and is one of the most popular shows for […]
More news has developed about the upcoming trade show Selvedge Run in Berlin July 7-9, 2015 for the denim and streetwear industry. The exhibition space is going to be an open concept with a unique indoor and outdoor platform. According to co-organizer Jorg Shane Brandenburg, they want to make the space affordable and exhibition friendly […]
Story and Photos by Kathleen Gasperini and Tom Wallace The Agenda Trade Show in Long Beach, CA, January 5-6, 2015, featured inspiring designs, brisk business, and a coming together of the best in action sports-inspired and streetwear fashion, footwear, accessories, and wearable technology. With an industrial theme made of a mix of barrels, pallets, and […]
The 4th Annual Agenda Emerge powered by Group Y held in Long Beach, CA, January 6, 2015, was the biggest conference yet for the action sports and streetwear industries. With a capacity crowd of 825, it was clear that people were interested in hearing how innovation and creativity can produce the most amazing brands, bands, […]
In the past few years, there’s been an interesting trend emerging in streetwear and urban contemporary with a crossover of outdoors. From camp-inspired collections, to actual tents from brands like Poler, to Swiss Army becoming an accessories staple exhibiting at shows like Capsule and Agenda, the urban outdoorsman has become a bona fide category of […]
We’re pleased to announce that Reed Exhibitions, owners of Agenda, will be launching a stand-alone women’s fashion lifestyle trade event with cross-category merchandising including branded collections in fashion lifestyle, active lifestyle, swim, beauty and home, and accessories and intimates, called AXIS. Here’s more: LOS ANGELES (September 4, 2014) – Filling an unmet marketplace need for […]
Agenda trade show, the leaders in streetwear and action sports inspired apparel, footwear, and accessories, kicked-off the next season of fashion trade shows in Long Beach, CA, July 10-11, 2014 with a bustling scene and new trend directions. First, the crossover between technology and fashion is clearly influential in streetwear with more designer headphone brands, […]
Under the direction of Summer Rapp, formerly of Roxy, and Mandy Fry, formerly of Billabong and Volcom, a new women’s surf brand has been named, Amuse Society. The brand is the third brand announced by Stokehouse Unlimited, a conglomerate created by Paul Naude, formerly from Billabong. Stokehouse’s first brand was Vissla, a men’s surf brand […]