Story and Photos by Kathleen Gasperini and Tom Wallace From July 10-11, 2013 Agenda NYC at 82 Mercer Street transforms this hipster part of SoHo into a gathering of the tribes for industry players in streetwear, urbanwear, and skate-inspired footwear and apparel. It’s also home to creative wearable technologies such as Beats by Dre, G-Shock, […]
GROUP Y, the original collective of youth marketing, action sports and entertainment professionals will launch 4th Annual ASC Action Sports + Culture in conjunction with the AGENDA trade show. The event takes place from 9 a.m. to 6 p.m. July 24, 2013 at the Center Theater at Long Beach Convention and Entertainment Center (same location […]
Getting the story out is one of the most vital things a brand can do to spread their message. In the age of technology and changing dynamics of social media, there are several ways now to do this, however one of the most vital is through video formats. Several years ago, we actually started a […]
We’re moving into fashion trade show season and many are announcing various changes to their plans for upcoming shows ranging from new brands on board, to conference programs, to entry eligibility. First, Bread & Butter in Berlin, which takes place from July 2-4, 2013 with the theme “Connect” has changed their entrance policy in order […]
AGENDA Trade Show announced today another key hire in its ever-expanding team of industry experts with the addition of WeSC and RVCA marketing veteran Jim Shubin. According to Agenda: Shubin brings more than 20 years of experience in action sports and fashion to his new role as Director of Endemic Relations for AGENDA. Working […]
AGENDA Trade Show has added yet another element to their expansion plans, with the announcement today, April 1, 2013, of hiring on Vanessa Chiu, the former Insight Marketing Manager, as Director of Women’s Sales and Marketing. Chiu joins AGENDA on the heels of the announcement that the show will be expanding its reach to include […]
The expansion plans for what’s become one of the leading trade shows for streetwear, action sports-inspired apparel, footwear, and accessories, and upper urbanwear known as Agenda would inevitably invade the space of Las Vegas during what’s becoming a crowded trade show timeframe featuring MAGIC, Project MVMNT, Pool, and Capsule, (and MAGIC’s online show, Shop the Floor). […]
From the depths of what was once a loosely organized series of evening events for friends and colleagues to get together over a few drinks and talk about the business of action sports, to the Action Sports + Culture Conference (ASC) which took place January 4, 2013 at the Agenda trade show in Long Beach, […]
From just 30 independent brands in 2003 to more than 550 streetwear, action sports, and lifestyle brands in 2013, the Agenda trade show January 4-5, 2013 in Long Beach, CA provided a broad range of what to expect in this growing subculture of fashion. The growth of this show in the past 10 years also […]
As Agenda fashion trade show approaches, January 4-5 in Long Beach, CA, for their 10th year, they have big news about new partnership: Agenda has joined Reed Exhibitions, the creators of such shows as New York Comic Con, ReedPOP, and hundreds of other events they have created around the world. Stay tuned for live reports […]