10 Deep is a true legendary brand in streetwear, having been around for 12 years and pushing the scene before it was even coined as the subculture called “streetwear.” “We’ve been riding the wave of highs and lows since its existence,” says Emeka Obi, the Marketing and PR Director for 10 Deep in an exclusive interview with Label Networks TV at MAGIC Fashion Trade Show. “We come from a variety of different things and where things started, ranging from punk, skateboarding, hip-hop and where things fuse together into socially relevant forms. Our work is a part of these things -sometimes political, sometimes nonsensical -cues taken from global influences.”
Tag: all-over
10 Deep’s Emeka Obi Talks with Label Networks TV about the Birth of the Legendary NYC Streetwear Label, the History of Streetwear, Where Things are Headed Next
Cool to Do Lo-Fi: The Resurgence of Low-Tech Clean in Upper Street Fashion Styles Stirs Outerwear Industry Back to Classics for Winter 2008-09
Coming from a winter sports background where outwear styles and textiles continue to move in more technical, waterproof directions, it was quite refreshing to come across a growing subculture in winter fashion that’s completely Lo-Fi and Low-Tech as seen for example, with the comeback of Marlene pants and revival of Woolrich Woolen Mills from various designers.